ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 31 Αυγούστου 2015

STR Global: EMEA, Americas hotel results for July 2015


LONDON - The European hotel industry recorded positive results in the three key performance metrics when reported in Euro constant currency, according to July 2015 data compiled by STR Global.

Compared to July 2014, Europe reported a 5.1% increase in occupancy to 77.3%, an 8.0% increase in average daily rate to EUR117.70 and a 13.5% increase in revenue per available room to EUR90.93.

Performance of featured countries for July 2015 (local currency, year-over-year comparisons):
  • Austria reported a 4.7% increase in occupancy to 77.0% as well as double-digit growth in ADR (+13.5% to EUR93.20) and RevPAR (+18.8% to EUR71.79). Preliminary estimates from the Austrian Institute of Economic Research showed second-quarter GDP growth of 0.3% when compared to the previous quarter. Improvements in domestic demand and government consumption were cited as reasons.
  • The Czech Republic experienced double-digit increases in each of the three key performance metrics: occupancy (+12.8% to 82.3%), ADR (+15.3% to CZK1,883.42) and RevPAR (+30.1% to CZK1,549.45). GDP for the second quarter of 2015 increased year-over-year by 4.4%, according to a preliminary estimate from the Czech Statistical Office. Employment also was up 1.4% for the same period.
  • Germany saw a 3.2% increase in occupancy to 72.9%, a 5.2% rise in ADR to EUR90.24 and an 8.6% increase in RevPAR to EUR65.74. GDP growth for the second quarter of 2015 (+0.4%) fell just short of expectations, according to Destatis.
  • Portugal posted a 6.2% increase in occupancy to 82.3% and double-digit growth in ADR (14.5% to EUR110.31) and RevPAR (+21.6% to EUR90.80). According to Eurostat, the nemployment rate in Portugal dropped 14.3% in June 2015.
Performance of featured markets for July 2015 (local currency, year-over-year comparisons):
  • Berlin, Germany, reported increases in the three key performance measurements: occupancy (+9.7% to 83.0%), ADR (+5.9% to EUR82.61) and RevPAR (+16.2% to EUR68.57). For the first half of 2015, arrivals in Berlin increased 4.9% according to Amt fur Statistik Berlin-Brandenburg. The number of visitors from foreign countries increased 9.0%.
  • Madrid, Spain, saw a 5.2% increase in occupancy to 66.6%, a 14.2% rise in ADR to EUR86.89 and a 20.2% increase in RevPAR to EUR57.90. RevPAR in the market has grown year-over-year by double digits in each month since March 2015. STR Global analysts attribute the growth to an increase in demand, improved economy across the country and a weak Euro.
  • Paris, France, experienced increases in the three key performance metrics: occupancy (+2.4% to 86.9%), ADR (+9.4% to EUR274.60) and RevPAR (+12.0% to EUR238.68). Demand growth (+3.4%) outweighed supply (+1.0%) for the month. In the previous six months, supply outpaced demand.
  • Vienna, Austria, posted a 4.2% increase in occupancy to 76.3% as well as double-digit growth in ADR (+11.0% to EUR88.49) and RevPAR (+15.7% to EUR67.54). July results in the market remain in line with year-to-date performance, which shows RevPAR growth of 8.2%.
Middle East/Africa hotel results
Hotels in the Middle East/Africa region reported positive results in the three key performance metrics when reported in U.S. dollar constant currency. Compared to July 2014, the Middle East/Africa region reported a 12.1% increase in occupancy to 55.1%, a 5.3% rise in average daily rate to US$159.10 and an 18.1% increase in revenue per available room to US$87.69.

Performance of featured countries for July 2015 (local currency, year-over-year comparisons):

  • Kenya reported double-digit growth in each of the three key performance metrics: occupancy (+11.0% to 61.0%), ADR (+20.4% to KES15,346.94) and RevPAR (+33.6% to KES9,354.16). Despite terrorist attacks in prior months, the occupancy and RevPAR increases were the highest in Kenya since March 2014. U.S. President Barack Obama visited the country in late July.
  • Lebanon experienced double-digit increases for occupancy (+45.1% to 56.3%) and RevPAR (+57.8% to LBP152,558.34). ADR in the country was up 8.8% to LBP270,939.91. An earlier Ramadan made for positive comparisons to the same time period in 2014. STR Global analysts note that the performance increases in Lebanon came even with regional instability, in particular, the Syria crisis. Despite the positive year-over-year results, absolute performance levels in Lebanon remain low.
  • Saudi Arabia reported a 0.7% increase in occupancy to 59.1%, a 1.2% rise in ADR to SAR1,260.93 and a 1.9% increase in RevPAR to SAR745.84. The 59.1% occupancy level was Saudi Arabia’s highest for July since 2012. A contributing factor was the performance in Makkah. During the final 10 days of Ramadan, Makkah occupancy rose to 82.8%, and ADR increased to SAR3,061.88.
  • The United Arab Emirates posted double-digit increases in occupancy (+24.1% to 57.6%) and RevPAR (+23.6% to AED307.46), while ADR in the United Arab Emirates was down 0.4% to AED533.88. Occupancy and RevPAR growth in the market began with the start of Eid al-Fitr. Overall for the two months in which Ramadan occurred, occupancy in the United Arab Emirates increased year-over-year by 1.9% to 59.4%. Combined ADR for June and July was down 4.5% to AED523.8, and RevPAR dropped 3.2% to AED310.60.
Performance of featured markets for July 2015 (local currency, year-over-year comparisons):
  • Dubai, United Arab Emirates, reported double-digit growth in occupancy (+24.7% to 57.8%) and RevPAR (+21.9% to AED346.76). ADR in Dubai fell 2.2% to AED599.62. July occupancy in Dubai moved at or above the 75.0% threshold for the days of the month following 19 July. ADR in the market has been pressured as year-to-date supply growth (+6.2%) has outpaced demand (+5.1%).
  • ama, Bahrain, saw a 5.6% increase in occupancy to 42.3% as well as double-digit growth in ADR (+19.8% to BHD82.13) and RevPAR (+26.5% to BHD34.74). The increases are notable because July historically is a weak month for the market, according to STR Global analysts.
  • Nairobi, Kenya, experienced double-digit increases in the three key performance metrics: occupancy (+11.5% to 61.4%), ADR (+22.8% to KES15,486.47) and RevPAR (+36.9% to KES9,501.59). STR Global analysts point to the 10-day period around the visit of U.S. President Barack Obama as a driver of strong performance.
  • Riyadh, Saudi Arabia, reported increases in the three key performance metrics: occupancy (+1.0% to 35.6%), ADR (+7.2% to SAR812.48) and RevPAR (+8.3% to SAR289.29). July occupancy in Riyadh has not reached the 40.0% mark for three consecutive years.
Americas hotel results
Hotels in the Americas region recorded positive results in the three key performance metrics when reported in U.S. dollar constant currency. Compared to July 2014, the Americas region reported a 2.2% increase in occupancy to 74.8%, a 5.8% increase in average daily rate to US$124.78 and an 8.2% increase in revenue per available room to US$93.37.

Performance of featured countries for July 2015 (local currency, year-over-year comparisons):

  • Argentina experienced a 1.4% increase in occupancy to 59.1% as well as double-digit growth in ADR (+15.6% to ARS1,054.58) and RevPAR (+17.2% to ARS623.01). Inflation led to the increases in ADR and RevPAR as well as a 17.6% year-over-year increase in revenue.
  • Due to another month with difficult-to-match comparisons from the FIFA World Cup 2014, Brazil reported decreases in the three key performance measurements: occupancy (-2.7% to 58.5%), ADR (-28.1% to BRL254.24) and RevPAR (-30.0% to BRL148.79). Supply has grown year-to-date at 2.9% in the country when compared to the same time period in 2014, while demand is down 4.2%.
  • Colombia saw a 2.8% increase in occupancy to 58.0%, a 9.2% rise in ADR to COP251,490.64 and a 12.2% increase in RevPAR to COP145,766.23. According to Oxford Economics, inflation in Colombia is expected to reach 4.2%, and the value of the Colombian Peso dropped 9% in July.
Performance of featured markets for July 2015 (local currency, year-over-year comparisons):
  • Occupancy in Bogota, Colombia, decreased 0.2% to 55.5%. However, ADR in the market was up 15.0% to COP285,912.93, and RevPAR increased 14.7% to COP158,685.22. STR Global analysts expect the number of visitors to Bogota to increase as KLM Royal Dutch Airlines re-installed a flight from Amsterdam to Bogota in March 2015, and Avianca increased its frequency from London to Bogota in early July.
  • Panama City, Panama, saw an increase in occupancy (+4.7% to 50.3%), but decreases in ADR (-6.2% to PAB99.33) and RevPAR (-1.8% to PAB50.00). Supply growth has outpaced demand for several years in the market. Both metrics have grown year to date at 8.5%, but high supply continues to pressure rate.
  • Sao Paulo, Brazil, reported a 1.9% decrease in occupancy to 59.3%, a 19.1% drop in ADR to BRL308.82 and a 20.7% decline in RevPAR to BRL183.18. The market was unable to match comparisons from last year’s World Cup even while hosting events such as ForMobile, Feira Francal and CeMAT South America.