ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Κυριακή 26 Ιουλίου 2015

Musement launches activities booking platform for hotels


LONDON - Musement, the multi-platform booking service for travel activities around the world, has launched its highly anticipated booking platform for hotels, allowing the hospitality industry to upgrade clients’ stays with additional activities to suit any travel tastes. 

One of the first platforms of its kind in the world, it offers hotels an easy way to upgrade stays for their clients, earn extra revenues from add on sales and provide a full holiday package at favourable prices while enabling them to circumvent parity rate obligations from online travel agencies (OTAs).

With thousands of activities available from across the world, Musement’s Hotel Platform provides complementary tourist activities that a hotel can propose to customers pre-trip or in person, enriching their stays with unique experiences. 

The dedicated platform can be used by front-desk agents or concierge to book tours and activities, and then sell them on to the customer in person. This is a great new opportunity for hotels to monetize activities that their customers typically require thus offering an enhanced service whilst also driving up revenues.

Hotels can also utilise the platform to upsell activities direct to the customer online. This can happen in a variety of ways - either a customer books a room via the hotels website and then is presented with an array of activities (either on the site or via a link in a post-purchase email). Or, the customer can book a room and activities as part of a bundle pre-trip.  

Musement’s bundling option provides hotels with a simple and effective means of avoiding the issue of parity rates. If a hotel wants to sell a room for less than that advertised via an OTA, they can now reduce the room rate as required and, using the activity bundle option, still respect the parity rates and comply with the booking site’s contract by offering a better package to clients. In this way the hotel can reduce a room rate, the OTA contract is honored and the guest can enjoy a favourably priced travel package.

After simple integration of Musement’s service into a hotel’s website, both guests and staff can enjoy a simple, fast and secure booking process that turns a hotel stay into a full travel experience with assistance available from Musement’s international team 24/7.

“Our hotel platform is a direct response to a growing trend in the travel industry. A trip does not stop with the flights and hotel - in fact this is just the start of an exciting journey and Musement’s vision is to enable hotels to offer that little bit extra to an increasingly sophisticated customer,” said Alessandro Petazzi, Co Founder & CEO of Musement.

From a cultural visit or culinary experience to a boat trip or sports activity, the activities which hotels can now offer will delight guests on the hunt for more diverse entertainment during their travels, thanks to the continuous expansion of Musement’s catalog of experiences; already active in the best destinations in over 50 countries.

"Musement is one of the first providers in the world to offer the hospitality industry a platform of this kind," concluded Petazzi. "With a fast growing global affiliate network, we’re looking forward to enhancing the travel experiences of guests worldwide through increasing the services a hotel can easily offer its clients."

Launched in 2013, Musement hand picks and showcases the world’s best experiences for travellers and enables advanced booking via a simple reservation process. The rapidly growing database carefully curated by the Musement team to ensure the best experiences across a number of verticals are presented to a highly targeted clientele from 50 countries.