ADELAIDE, AUSTRALIA—Starwood Hotels and Resorts Worldwide, Inc. plans to debut in South Australia with the signing of Aloft Adelaide in the state capital. Owned by local developer, Sturt Land Pty Ltd, a joint venture between local construction group Tagara and Melbourne-based developer Colvid, the signing of Aloft Adelaide marks the Aloft brand’s third property to enter the Australian market. Slated to open in early 2018, the new-build hotel will form the centerpiece of New Mayfield, a mixed-use development designed to reinvigorate inner-city Adelaide.
Located 20 minutes away from Adelaide Airport at 43-69 Sturt St., on the corner of Norman St., Aloft Adelaide will feature 200 loft-like guestrooms. The hotel will also offer an indoor glass-bottom rooftop pool, 24-hour fitness center with a rooftop running track, and 5,382 sq. ft. of flexible meeting space. It also offers a rooftop bar and lounge underneath the cantilevered glass bottom pool. F&B options include the Aloft brand’s signature W XYZ bar, Re:fuel— a grab & go option—and a signature restaurant space.
Designed by architecture firm Woods Bagot and local landscape architects Oxigen, Aloft Adelaide will open as part of phase two of the New Mayfield development, which features sustainably designed residential, retail and dining spaces, cycle-ways and an integrated village square with public art installations and water features.
“The New Mayfield project will form a vibrant, social space in the heart of Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft brand. With an overall injection of AUD$300 million [$231.72 million], this development is going to take urban design and living to new levels and Aloft Adelaide will be the jewel in the crown,” said David Bertram, director of Sturt Land Pty Ltd.
The hotel will be amongst the first in the Australian market to showcase Starwood’s recently announced SPG Keyless—the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key. The technology will be available at select Aloft, Element and W Hotels worldwide by the end of the year.
The signing of Aloft Adelaide follows the recent announcement of the Aloft Sydney Pitt Street, slated to open in October 2016, and last year’s announcement of the Aloft Perth Rivervale, set to open early 2017.
