According to a report, more than half of U.S. consumers watch Internet television. In testing at hotels, the number of guests using any of the Internet apps on the guest room televisions was as high as 26 percent, depending on the property, with a significant majority choosing Netflix. Marriott Hotels and Netflix announced a groundbreaking partnership. Guests staying at select Marriott Hotels will be able to subscribe to Netflix or sign into their existing accounts simply by using the Netflix app on the hotel’s internet-connected guest room televisions.
For Marriott guests who increasingly want to view streaming content on the road, the enhanced entertainment option means Netflix members can set aside their mobile devices and watch Orange is the New Black, House of Cards, Marvel’s Daredevil and a growing library of originals, kids titles, movies and TV shows on wide-screen HDTVs for the first time in hotels.
With this agreement, Marriott Hotels is the first hotel brand authorized to offer guests direct access to their Netflix accounts as part of its guest room entertainment offering. Netflix is currently available at six properties, with six more launching this summer. The brand plans to expand Netflix to 100 of its properties by the end of 2015, and to nearly all of its more than 300 properties in the U.S. by the end of 2016.
Current:
New York Marriott East Side
San Jose Marriott
Princeton Marriott
Newport Marriott
Dallas/Fort Worth Marriott Solana
Bethesda Marriott Suites
Coming Next:
Marriott Marquis Washington, DC
San Francisco Marriott Marquis
Atlanta Marriott Marquis
Dayton Marriott
San Juan Marriott Resort & Stellaris Casino
Anaheim Marriott
Marriott Hotels designed and adapted its Netflix app for the hotel environment. Guests staying multiple days only have to login to their accounts once throughout their stay. When guests checkout all account information is automatically wiped clean from the televisions.
