Research data released by leading global travel networking association Out Now Business Class (ONBC) ranks Greece 9th on a list of 10 leading country destinations and Athens 9th in the Top 10 European city destinations for 2015.
The U.S., France and Australia top the country list while Amsterdam, London and Paris were preferred cities. A Greek strategy to appeal to LGBT visitors has been discussed but decisions and specific policies have never been drawn up.
The LGBT2020 survey asked LGBT (Lesbian, Gay, Bisexual and Transgender) respondents living in key global markets to indicate which destinations they plan to visit next year from a list of over 300 locations.
New York, Sydney and Amsterdam were the leading global picks. According to the report, a determining factor in choice of destination was the ability to feel comfortable and welcome.
“The number one motivating factor for consumers is needing to know before they go that they can relax and be comfortable being themselves on holidays”, CEO of Out Now Global, Ian Johnson, said.
“Nobody wants to worry that the staff that serve them in a location might be uncomfortable with their sexual orientation or gender identity. People would prefer to stay elsewhere”, he added.
According to the World Tourism Organization, the LGBT consumer takes an average four trips a year, the majority in the mid-range, immediately followed by luxury class.
Source: GTP
