Registration for the International Hosted Buyers’ program at the third edition of WTM Latin America is now open. The event, which occurs simultaneously with the 43rd Commercial Braztoa Meeting, from April 22-24 at the Expo Center Norte in São Paulo, will offer the opportunity for up to 150 highly-qualified and professional delegates interested in Latin America to be hosted.
The delegates selected will represent both the Leisure and MICE (Meetings, Incentives, Congresses and Exhibitions) sectors of the travel industry and during the three day event, will be offered a 3-day tailored program of activity that will enable new business to be agreed.
Since the inaugural WTM Latin America in 2013, the Hosted Buyers’ initiative offers benefits such as pre-scheduled meetings with selected exhibitors, a contribution towards their travel, along with organized transfers and accommodation, and other benefits.
At WTM Latin America 2014, around 3,000 pre-scheduled meetings took place with the array of Brazilian, Latin American and International exhibitors. This lead to US$341 million worth of business deals being generated as a result.
