Bulgaria announced 2015 Tourism Advertising budget

Bulgarian tourism industry representatives including country’s tourism minister Nikolina Angelkova came together at the National Tourism Board for 2015. Speaking at a press conference Tuesday after the first sitting of the National Tourism Board for 2015, Mrs. Angelkova said that the summer of 2015 would be very difficult and a decrease in the number of Russian and Ukrainian tourists was expected.

She informed that the Tourism Ministry would team up with the Cultural Ministry to outline cultural and historical routes such as „The Trail of the Roman Emperors“, “The Trail of Thracian Kings”, “The Valley of Roses Route”, etc., that would be prominent points in advertisements of Bulgaria as a tourist destination.

She specified that Bulgaria’s advertising budget for 2015 amounted to BGN 5.5 million or 2.8 million euros.

She made clear that the National Tourism Board had discussed target market, including all of Bulgaria’s neighbor countries and countries such as Germany, UK, Scandinavia, Russia, Ukraine, France, Spain, Poland, as well as far-off markets such as China, India, Indonesia, and Japan.

Currently, Bulgaria is exhibiting its tourism products to Turkish travelers at Emitt tourism exhibition being held in Istanbul, Turkey.
Source: Novinite