Best Western International is launching two major new hotel development offerings – a stylish new hotel concept and a soft brand – both designed to meet growing demand for new hotel offerings in urban and primary markets. The announcement, made today during the brand’s 2014 North American Convention, comes as Best Western continues to see historic growth in the brand’s North American and global development pipeline.
Best Western’s newest hotel offering,Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today’s connected traveler. Vib, which is short for “Vibrant,” is a hotel prototype designed for urban markets. Vib’s high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.
The boutique Vib concept features vibrant and modern design with a focus on convenience, technology and social engagement. Vib hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets, as well as comfortable and chic guest rooms. Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, and LED mood lighting throughout the hotel.
