Starwood Hotels & Resorts Worldwide, Inc announced plans for its leading-edge Aloft brand to debut in El Paso, Texas.
Aloft El Paso Downtown is scheduled to open in July 2016, featuring 100 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.
Aloft El Paso Downtown will be centrally located near numerous restaurants, bars and shops, and the University of Texas at El Paso. Less than 15 minutes from El Paso International Airport (ELP), the hotel will provide easy access to leading attractions such as El Paso museum of Art, El Paso Performing Arts Center, Western Playland Amusement Park and Plaza Theatre. Hotel amenities will include an indoor pool, W XYZ bar, 24-hour fitness center and 3,000 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
The Aloft brand’s innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand’s first Botlr (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.