InterContinental® Hotels Group (IHG) surveyed more than 10,000 of its members across 13 countries, including India, to reveal further insight into both the emotional and practical benefits that members get from their loyalty programme.
More than half (57%) of Indian travellers said that it felt like a dream come true when redeeming points from their loyalty programme all in one go. As a result, 53% of the Indian respondents are increasingly turning to loyalty programmes to help fund their holidays, with almost one in three (32 %) even organising an entire holiday with points alone.
69% of the global respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG® hotels, was the top reason they choose to be part of IHG Rewards Club.
Some of the top choices for point redemptions amongst Indian travellers include holiday accommodations (73%), hotel upgrades (33%) and even booking an extra week on an existing holiday (25%).
Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG said: “Loyalty programmes play an important role in helping guests enjoy and get the most out of their holidays. That’s why IHG Rewards Club makes it easy for members to redeem points across a family of nine IHG hotel brands. But this research shows that there is an emotional attachment too, in helping dreams become a reality and ensuring, with IHG Rewards Club, that our members receive a special welcome whenever and wherever they travel with us.”
