Reed Exhibitions Brazil endorses CEM learning program

DALLAS - Reed Exhibitions in Sao Paolo, Brazil recently took full advantage of the cooperative effort between the International Association of Exhibitions and Events (IAEE) and UBRAFE – Uniao Brasileira dos Promotores de Feiras (Brazilian Union of Exhibit Promoters) by enrolling 12 participants in the CEM Learning Program, who successfully completed the Exhibition and Event Sales Fundamentals and Event Marketing modules on 2-3 September 2013.

President of Reed Exhibitions Brazil Juan Pablo de Vera noted, "This has been a great opportunity to fulfill the skills of our talented management in Brazil with the ‘essence’ of the events industry. In the past, we had been able to recruit local talented people, but the content provided by the CEM Learning Program has helped them discover a new level of professionalism. This is going to be extremely valuable in reinforcing our commitment to local customers and increasing the quality of our ability to offer international standards to our events. Our crew in Brazil is now confident and capable in executing projects with customer focus, clear goals, process, competitiveness and leadership!"

"The Brazilian industry is growing and they are fully committed to supporting efforts to enhance educational opportunities and professionalism," says IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. "Reed of Brazil and UBRAFE leadership have been very supportive of launching the CEM program across Brazil. The launch of the CEM Learning Program in Brazil will help IAEE provide tailored industry education and networking that will support the growth the exhibitions and events industry in Brazil."

In the exhibitions and events industry, the Certified in Exhibition Management (CEM) designation is the premier designation offering a cutting-edge certification for exhibition industry professionals. The CEM curricula, a dependable source of specific knowledge for all individuals, emphasize direct application to daily challenges and can be tailored to the individual needs and interests of participants. Because of the emphasis on practical knowledge, the CEM Professional Designation Learning Program is first, an educational program, and second, a certification program. The availability of online and face-to-face courses help to meet the needs, individual preferences and time commitments of CEM participants. The CEM Learning Program is offered in the U.S., Brazil, Canada, China and Korea.