Following its successful roll-out at IMEX in Frankfurt earlier this year, organizers will be offering the unique ‘window into the show’ that is known as IMEXLive for the next edition of IMEX America at the Sands Expo (Oct 14 – 17).
IMEXLive, which is exclusively sponsored by BOB.tv, will go live on Smart Monday, Oct 14, and is designed specifically to give those who can’t be at the trade show a glimpse of what they might be missing and an opportunity to experience a selection of live show content.
During its first ever use in May, IMEXLive was viewed by 1,215 unique visitors who were active on the page for an average of just under seven minutes (6:58). Since then the concept has undergone a number of refinements.
The free online service will share a range of content from various pre-selected IMEX and public social media channels. These will include monitored Twitter feeds and YouTube videos together with a selection of video interviews with speakers and industry leaders, plus IMEX America’s daily news headlines (produced by CNTV). It will also feature a live webcam on the show floor. IMEXLive will take place in a pop-up window on the IMEX America website and can also be viewed at imexamerica.com/imexlive.
Says Carina Bauer, IMEX Group CEO: “We were thrilled with the feedback we received about IMEXLive earlier this year and we’ve been able to make some really useful updates and changes to make it even more user-friendly. I would especially like to thank the team at BOB.tv whose support has allowed us to offer this great service once again.”
Bauer added: “There is no doubt this is a great addition to the show. However, we remain clear that the function of IMEXLive is to provide a selective glimpse of parts of the show, rather than trying to make it perform as a hybrid event. The power and importance of doing business face-to-face remains a key value for IMEX but thanks to IMEXLive we can make great use of social media and the global reach of the internet to provide a really convenient, added-value service. It will be very useful for those already at the show, and especially so for those who can’t be there for any reason.”
Tony Lorenz, co-founder and CEO of BOB.tv stated: “BOB.tv is pleased to support IMEXLive, which will present some of best content in our industry all in one online destination. Our partnership with IMEX leverages our respective strengths; IMEX has extraordinary content suited for this global audience, and BOB.tv is well positioned to support a broader distribution to that audience. Together with IMEX through this industry event, and with our founding partners at BOB.tv, we are all working hard every day to move our industry forward at an important time."
The IMEXLive service will remain online for approximately one week after IMEX America closes, serving as a useful aggregator of selected video, photo and social content from the show.
New Social Hub launches
IMEXLive will be run by partners ‘How Can I Be Social’ who will also be managing the ‘What’s On’ screens around the show floor and the @IMEXSocialTeam onsite. The team will be based on the new Social Hub on the IMEX America show floor, sponsored by INCON, which is also where many of the broadcast video interviews will take place. The new Social Hub is intended to act as a meeting point for social media fans as well as a mini internet cafe with free Wi-Fi hotspot and phone charging points for show attendees.
IMEX App now available
In the final week before IMEX America opens, the IMEX App, developed by QuickMobile along with Strategic Partners, Meeting Professionals International (MPI) and sponsored by Freeman, is also available for download. The IMEX America App provides instant access to a full schedule of events including a ‘What’s on Now’ feature detailing all events taking place in the next hour. It also provides access to favorite social media channels - Facebook, LinkedIn, Twitter, and i-Meet – plus the exhibitor list together with a handy Las Vegas Guide. Both hosted buyers and buyer-attendees also benefit from real-time access to their individual appointment schedules on the App and enhanced login security features.
