EIBTM set to run market focus events to support key meetings destinations including Europe and U.S.

EIBTM, the global event for the meetings and events industry, is set to run a series of dedicated market spotlight sessions for Europe and U.S. at this year’s show, as a result of post-show feedback from Hosted Buyers who have expressed a direct interest in placing business in these destinations.

The Market Focus events have been designed and implemented to add value and enhanced return on investment through delivering targeted business opportunities for European and U.S. exhibitors and Hosted Buyers.

The first of these events is the Andalucia Market Focus (19 November, 8:45-9:50) which will take place in the Lecture Theatre. Next is the Catalunya Market Focus event (20 November, 8:45-9:45), take placing at the Catalunya Convention Bureau Stand: C80 the following day. On the final day of the show, the Slovenia Market Focus event (21 November, 8:45-9:45) will take place in the new Innovation Zone, and the U.S. Market Focus event (21 November, 8:45-9:45) in the West Piazza on the show floor.

Hosted Buyers who have selected these regions as a preferred destination will be invited to attend the Market Focus sessions, ensuring a relevant business match.

EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November.