SOUTHERN CALIFORNIA -
Inland Empire - State and local travel and tourism experts will speak on the
overall state of the industry and discuss ways that the Inland Empire is
seizing new opportunities for growth at the DiscoverIE Tourism Summit from 2
p.m. to 5 p.m. Wednesday, Sept. 18 at San Manuel Village , 27923 Highland Avenue
in Highland , CA .
The event will feature
insights, tips and analysis from state and local industry experts including
Caroline Beteta, President and CEO of Visit California, who will discuss the
"Experience Pillars" that support Visit California's worldwide
promotion of California as a premier tourism destination, and how the Inland
Empire's tourism product reflects these pillars: family fun, culinary, outdoor
adventure, culture & entertainment and luxury & indulgence.
Additionally, hear from
Michael Krouse about the new Welcome
Center slated to be
located in the heart of Ontario Mills and gain insider tips on how to create a
Tourism Marketing District for your region.
Industry specialist
Brandon Feighner will also provide an economic overview of each of the Inland Empire 's five key regions and identify potential
opportunities for growth in these areas, including new exciting and planned
developments that are anticipated to positively impact tourism over the next
several years.
The Inland
Empire is full of many opportunities for your business to hit the
jackpot. Together, we can work and take advantage of the outstanding
opportunity Southern California's Inland Empire
has to capitalize on this multi-billion dollar industry.
A complete list of
speakers includes:
Caroline Beteta, President
and CEO of Visit California
Brandon Feighner,
Vice-President of PKF Consulting USA , LLC
James Ramos, Third
District Supervisor, County
of San Bernardino
Michael Krouse, President
and CEO of the Greater Ontario
Convention and Visitors Bureau
Steve Lengel, Executive
Director of Operations, San Manuel Indian Bingo and Casino
Juliet and E,
singer/songwriters, who will debut the new "Get Out There" song to be
used in a statewide consumer video contest.
Brian Tucker, Executive
Director of the Inland Empire Tourism
Council/DiscoverIE.
