With
carefully designed themed activities, the festival is meant to be a
big gathering of cruise enthusiasts and a mart for cruise products.
2013
is the "Marine Tourism Year" of China, and cruise tourism
is important part of the development of marine tourism. One of the
themed activities is a publicity caravan road show that will tour
Shanghai's districts to generate awareness and exposure of cruise
tourism products.
During
the "Twelfth Five-Year Plan" period, Shanghai has an
ambition to become an international shipping center and a world
famous tourist destination. Shanghai will seize the opportunity to
innovate and put itself in a position to serve better its function as
the “Pilot Zone of China's Cruise Tourism Development” and “Pilot
Zone of Comprehensive Reform for the Development of Shanghai's
International Cruise Industry”. Shanghai will be committed to
cruise services and improvement of the cruise industry value chain to
vigorously develop cruise tourism.
