ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 27 Μαΐου 2013

Hospitality: Positive performance results for Europe and The Middle East/Africa during April

LONDON - The Middle East/Africa region reported positive performance results during April 2013 when reported in U.S. dollars, according to data compiled by STR Global.

The region reported a 3.4-percent increase in occupancy to 65.7 percent, a 0.7-percent increase in average daily rate to US$171.29 and a 4.0-percent increase in revenue per available room to US$112.46.
“Muscat reported the strongest RevPAR year-to-date growth (+15.2 percent) in the region”, saidElizabeth Winkle, managing director of STR Global. “The factors for performance include strong occupancy growth of 14.0 percent to 77.3 percent, while an already solid ADR increased 1.1 percent to US$248. Oman has benefitted from tremendous interest from the corporate sector with significant infrastructure investment and projects such as Duqm Port. The corporate demand is coupled with strong leisure business which is up 25.0 percent.
“Beirut has struggled the first four months of the year with RevPAR declines of (-31.0 percent)”, Winkle continued. “Lebanon’s tourism industry continues to suffer because of the political instability in Syria and has recently appealed to its Gulf Cooperation Council neighbours to lift the travel advisory to Gulf Nationals”.

Highlights among the region’s key markets for April 2013 include (year-over-year comparisons, all currency in U.S. dollars):
  • Manama, Bahrain, rose 21.5 percent in occupancy to 51.7 percent, reporting the largest increase in that metric. Abu Dhabi, United Arab Emirates, followed with a 20.0-percent occupancy increase to 70.7 percent.
  • Cairo, Egypt (-17.3 percent to 44.1 percent), and Amman, Jordan (-16.0 percent to 66.9 percent), reported the only double-digit occupancy decreases.
  • Jeddah, Saudi Arabia (+12.3 percent to US$232.19), and Amman (+10.8 percent to US$161.40) achieved the largest ADR increases during April.
  • Two markets experienced RevPAR increases of more than 15 percent: Manama (+18.5 percent to US$122.76) and Lagos, Nigeria (+16.6 percent to US$190.63).
  • Beirut reported the largest decreases in both ADR (-20.9 percent to US$155.08) and RevPAR (-27.7 percent to US$88.08) for the month.
The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2013.
Europe has seen virtually no growth in 2013 with RevPAR increases of only 0.8 percent year-to-date April, in euros”, said Elizabeth Winkle. Unlike the ADR growth at the end of 2012, 2013 is showing all growth coming from occupancy, which increased modestly 1.6 percent to 60.4 percent. 
While many European cities are posting declines, Bratislava (+17.1 percent), Dublin (+ 13.0 percent) and Istanbul (10.3 percent) all reported double-digit RevPAR increases”, Winkle continued. Bratislava is benefitting from strong occupancy growth (+19.9) to 49.8 percent, albeit from a low base. Dublin has hit its stride after its recovery in 2012. Through April, Dublin hotels have boasted occupancy growth of 6.1 percent to 67.9 percent, and ADR improved 6.5 percent to 84.52 euros. Strong demand and limited new supply are creating a better environment for hotels, and with the destination considered more affordable, I expect the growth trend to continue. Additionally, Istanbul continues to drive rate with an ADR increase of 10.3 percent, contributing entirely to the strong RevPAR performance”.
Highlights from key market performers for April 2013 include (year-over-year comparisons, all currency in euros):
  • Bucharest, Romania, reported the largest occupancy increase, rising 19.3 percent to 61.1 percent. Three other markets experienced double-digit occupancy increases: Bratislava, Slovakia (+16.1 percent to 61.0 percent); Zurich, Switzerland (+13.7 percent to 70.8 percent); and Vilnius, Lithuania (+11.3 percent to 60.6 percent).
  • Tallinn, Estonia (-12.5 percent to 53.6 percent), posted the largest occupancy decrease in April.
  • Berlin, Germany, rose 11.2 percent in ADR to EUR87.61, reporting the largest increase in that metric.
  • Barcelona, Spain, posted the largest ADR decrease, falling 10.1 percent to EUR110.45.
  • Three markets achieved RevPAR increases of 15 percent or more: Bucharest (+24.9 percent to EUR47.82); Zurich (+22.9 percent to EUR136.07); and Bratislava (+15.0 percent to EUR37.81).
  • Barcelona reported the largest RevPAR decrease, falling 19.0 percent to EUR80.49.
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during April 2013, according to data compiled by STR and STR Global.

In April, the Americas region reported a 3.5-percent increase in occupancy to 63.8 percent, a 3.4-percent rise in average daily rate to US$112.31 and a 7.0-percent growth in revenue per available room to US$71.67.

Among the key markets in the region, San Francisco, California (+9.9 percent to 85.9 percent), and Sao Paulo, Brazil (+9.9 percent to 72.7 percent) reported the largest occupancy increases in April. Panama City, Panama, reported the largest occupancy decrease, falling 19.3 percent to 46.9 percent.

San Francisco (+18.5 percent to US$180.41) and Mexico City, Mexico (+11.8 percent to US$139.23), were the only markets to report double-digit ADR increase. Santiago, Chile, fell 9.0 percent in ADR to US$181.61, reporting the largest decrease in that metric.

San Francisco (+30.2 percent to US$154.92) and Mexico City (+22.7 percent to US$90.03) achieved the largest RevPAR increases when reported in U.S. dollars. Panama City dropped 24.6 percent in RevPAR to US$53.59, posting the largest decrease in that metric.