Alaska
Air Group has created a new Customer Innovation Department to carry
out its strategic goal of making the traveler's experience from
buying a ticket to the day of flight as simple and efficient as
possible. Curtis Kopf, an Alaska Airlines managing director who
oversees the carrier's website and other e-commerce activities, will
lead the new department as vice president of customer
innovation.
"By bringing teams from around the company together in one department under Curtis' leadership, customers on Alaska will benefit further from more options to plan their travel and get through the airport quickly and easily," Alaska Air Group President and CEO Brad Tilden said.
Through the efforts of Kopf and his team, Alaska Airlines has significantly upgraded its online and mobile websites, and rolled out iPhone and Android apps that enable travelers to buy a ticket, track their flight status and obtain an electronic boarding pass, among other features. The most recent improvement to the apps allows travelers to see their ranking on the first class upgrade and standby lists.
"Alaska Airlines has a long history of innovation, including being the first airline in the U.S. to sell a ticket and check in a customer online," Kopf said. "The Customer Innovation Department will continue that tradition by solving problems in new ways and, in the process, make Alaska the easiest airline to fly for our customers."
Previously managing director of customer innovation and alaskaair.com, Kopf joined Alaska Airlines in November 2010 after leading communications efforts and e-commerce programs at other companies for more than 20 years. His experience included responsibility for 12 global websites and senior positions in e-commerce site management and merchandising at Microsoft as well as similar roles at Amazon. Kopf earned a bachelor's degree from Brown University and a master's from Johns Hopkins University.
"By bringing teams from around the company together in one department under Curtis' leadership, customers on Alaska will benefit further from more options to plan their travel and get through the airport quickly and easily," Alaska Air Group President and CEO Brad Tilden said.
Through the efforts of Kopf and his team, Alaska Airlines has significantly upgraded its online and mobile websites, and rolled out iPhone and Android apps that enable travelers to buy a ticket, track their flight status and obtain an electronic boarding pass, among other features. The most recent improvement to the apps allows travelers to see their ranking on the first class upgrade and standby lists.
"Alaska Airlines has a long history of innovation, including being the first airline in the U.S. to sell a ticket and check in a customer online," Kopf said. "The Customer Innovation Department will continue that tradition by solving problems in new ways and, in the process, make Alaska the easiest airline to fly for our customers."
Previously managing director of customer innovation and alaskaair.com, Kopf joined Alaska Airlines in November 2010 after leading communications efforts and e-commerce programs at other companies for more than 20 years. His experience included responsibility for 12 global websites and senior positions in e-commerce site management and merchandising at Microsoft as well as similar roles at Amazon. Kopf earned a bachelor's degree from Brown University and a master's from Johns Hopkins University.
