Alexander
Schlaubitz (47) is to take up the role of Head of Marketing at
Lufthansa Passenger Airlines in Frankfurt on 7 January 2013.
In
this position, he will be responsible for the airlines’ entire
marketing activities. Besides classic advertising and brand
management, this will include direct marketing and marketing analysis
for Lufthansa Passenger Airlines. Schlaubitz reports to Dr. Reinhold
Huber, Director of Product and Marketing. He succeeds Hubert Frach,
who has left the Lufthansa Group. Most recently, Schlaubitz worked
for Facebook as Director of Customer Marketing for Europe, the Middle
East and Africa (EMEA).
After
graduating in business studies from the University of Missouri, USA,
Schlaubitz gained his first, professional experience at a number of
marketing companies in the USA. In 2001, he moved to the global
advertising agency Leo Burnett and in 2003 to the communications
agency Change Communications. His responsibilities there included the
strategic planning for clients such as Johnson & Johnson, Adecco,
Campari and Nokia. Three years later, Schlaubitz became marketing
director for Europe, the Middle East and Africa at Intel Corporation
in Munich, before moving to the same position at Facebook in 2011.
Alexander
Schlaubitz has two children.