WAYN, the world’s largest travel and lifestyle dedicated social platform today announces the launch of an integrated campaign with London & Partners.
Under the terms of the partnership, WAYN will drive people through targeted placements to visitlondon.com as well as creating a supporting website.
The partnership is one element of London &Partners, ‘London, Now see it for yourself’ campaign which aims to capitalise on the huge success of the Olympic and Paralympic Games and promote London as a destination for people of all demographics and nationalities and inspire people to book a trip. Featuring on WAYN.com will be the face of the campaign, Rufus the Corgi, which will help lead users to a specially designed digital map and microsite on the new visitlondon.com. The map shows key attractions across the capital and acts as a guide to key points of interest and things to do in London.
As
part of the campaign London & Partners will be able to utilise
WAYN’s substantial user base to encourage members to enter a
competition to
win an amazing trip to London between January
and June 2013. WAYN provides a platform for London & Partners to
engage with, and influence millions of travel enthusiasts, and
provides a boost to their visibility in the digital
media space.
The
partnership stemmed from a successful test campaign which took place
in January to March 2012 and enabled London & Partners to see the
benefit of WAYN as a travel and lifestyle social platform. The
signing of a deal with London & Partners tops an impressive year
for WAYN on the commercial front with landmark deals including
Indonesia Tourism, Airbnb, ebookers, South African Tourism and
Expedia to name but a few.
WAYN
co-Founder and co-CEO Jerome Touze stated: ‘We are extremely
excited to work with London & Partners on this partnership to
drive more visitors to London. This summer, London proved to the
world what an amazing city it is by hosting arguably one of
the most successful Olympic and Paralympic Games ever, as well as
holding celebrations for the Queens Jubilee. We hope to capitalize on
the positive view of London post-summer by providing a dynamic
platform that allows users to engage with content by sharing tips and
experiences, and in turn inspires members to plan and book
trips to London. We hope that the partnership with London &
Partners will be the start of an on-goingrelationship to build
London’s visibility in the travel and social networking space.”
Gordon
Innes CEO, London & Partners said: ‘We have
enjoyed working with a new character for the capital, Rufus
the Corgi, who lets potential visitors see London from a completely
new angle on our website visitlondon.com. We hope that partners like
WAYN will help us further encourage even more visitors to come to the
capital to experience some of the new attractions, hotels and see for
themselves some of the iconic locations which were in the spotlight
over this magical summer’
WAYN.com
(Where Are You Now? Ltd) is the world's largest social travel
platform with over 21m members in 193 countries. WAYN helps you make
the most out of life by discovering where to go, what to do and who
to meet. WAYN has been recommended by the UK’s Telegraph, Financial
Times, Independent and Sunday Times newspapers and has been
recognized as the 'Community Website of the Year (UK)’ by
MetrixLab in 2007, 2008, 2010 and 2011.
