Four
strategic partnerships, finalised in the last month, will ensure The
Meetings Show UK delivers on its promise to bring high quality buyers
to the inaugural event in 2013.
Through
partnerships with the HBAA, The Buyers Networkig Club, Convene and
Conventa, The Meetings Show UK will engage with
corporates, agencies and
venue finders from across the UK and Europe.
Zibrant
managing director, Christopher Parnham commented: “The Meetings
Show UK answers our industry’s need for a UK focused show capable
of bringing in top quality hosted buyers with a focus on meetings,
incentives and conferences. It has already established itself as a
focused, professional place to dobusiness and
we expect it to deliver value in terms of time and
education."
The
Meetings Show UK, Event Director, Steve Knight: "The success of
The Meetings Show UK will be directly related to the attendance of
quality buyers who organise meetings, conferences and incentives. As
a show organised for meeting professionals by meeting professionals
we want to ensure that our strategic partnerships offer true value
for all involved. Consequently, whilst they give us unparalleled
access to key corporate, agency,
venue finding and European buyers they also allow us to directly give
back to our partners."
Details
of the partnerships include:
HBAA
Focused
on venue finders and agency buyers, the partnership will
ensure The Meetings Show UK is attended by these highly regarded and
influential buyers who account
for an estimated £2.3 billion worth of spending
in thebusiness
travel sector. In addition, venue and supplier
members of the HBAA will benefit from the two organisations close
working relationship.
HBAA,
chief executive, Peter Ducker: "The Meeting Show UK's
partnership with the HBAA was welcomed at our annual forum last
month. A significant number of our buyer members will be attending as
part of the hosted buyer scheme, whilst our venue members see it as
an opportunity to meet potential new clients and increase business in
2013.”
Buyers
Networking Club
Based
around cross promotion at
high profile corporate buyer events, this strategic partnership will
exclusively promote The Meetings Show UK to this vital community in
February and June 2013. The agreement will see a strong presence from
both organisations at each other’s events in addition to
collaborative marketing including web basedpromotion. The
significant promotion of The Meetings Show UK to these
corporate buyers is intended to increase their presence as hosted
buyers in July 2013.
The
Buyers Networking Club, Managing Director, Kim Paulden: “The
Meetings Show UK will provide our industry with the perfect balance
of professional education, networking and face to face meetings. In
particular the hosted buyerprogramme will
be welcomed by our members. All buyers have differing needs – needs
that are being met by The Meetings Show UK’s in depth knowledge and
understanding of our industry."
Conventa,
Slovenia and Convene, Lithuania
Considered
to be the most high profile events for the meetings industry in South
Eastern Europe and the Baltics, partnerships with Convene and
Conventa will ensure hosted buyers attending The Meetings Show UK
represent the whole of the European market, whilst growing exhibitor
attendance from the regions. The strategic partnerships will promote
all three events to all three buyer markets through balanced
cross promotion and reciprocal marketing.
Miha
Kovacic from Conventa; “As one of Europe's most successful trade
shows, with regular attendance from key buyers, these
partnerships will ensure we continue to grow and provide a
significant return for both our exhibitors and visitors. In
particular as the established show amongst the partnership, our long
years of experience and success will be of benefit to The Meetings
Show UK and Convene."
Convene
Exhibition Director, Jolanta Beniuliene: “As the new show for the
meeting industry in the Baltic Sea region, close relationships with
the expert teams at The Meetings Show and Conveta will ensure we
deliver a high qualitybusiness environment and top quality
exhibitors to the buyers attending our inaugural event in February,
2013.”
The
Meetings Show UK's inaugural event will take place during week
commencing 8th July, 2013 at Olympia, London.
The 5,000 visitors to the show will include 1,500 hosted buyers from
across the UK and Europe.
