The
second annual Cruise Shipping Asia-Pacific opened today at the Marina
Bay Cruise Centre in Singapore with a panel of top cruise
line executives discussing the current state and
potential for the Asia-Pacific region as the next great cruising
market.
"We
are pleased to welcome conference participants and exhibitors to the
beautiful Marina Bay Cruise
Center in Singapore," said Daniel Read,
director of UBM’s Cruise Shipping Portfolio. "With all the
developments taking place in the region, these are indeed exciting
times in the Asia-Pacific region."
Cruise
Industry News, the official media partner of Cruise Shipping
Asia-Pacific, provided this coverage of the opening day of the event:
The
State of the Industry panel touched on a variety of topics, ranging
from Asia-Pacific source potential to newbuilds and various
infrastructure challenges in the region.
Christine
Duffy, president and CEO of the Cruise
Lines International Association, described Asia as
a gateway to tomorrow’s cruise marketplace, pointing to the $350
million Marina Bay Cruise Centre in Singapore. She talked about the
potential growth prospects in the Asia-Pacific region, saying that a
1 percent penetration rate would lead to 300 million cruise
passengers, compared to a current 3 percent penetration rate in the
United States.
Gianni
Onorato, president of Costa Croicere, noted that port infrastructure
in Asia is still lacking, along with consumer education.
"The
major issue here is to explain what cruising is to the customers,"
said Onorato. "The second challenge is how to offer destinations
and itineraries that can be reached in a competitive way cost-wise.
We have a number of major homeports in the region, but they need
other ports of call that are able to accommodate ships. Today, this
is not the case and one of the major obstacles to growth. The main
homeports should assist the other ports."
Onorato
noted that since 2006, Costa has invested tens of millions of euros
in China in distribution and advertising.
The Italian brand has two ships in the region, having upped passenger
capacity and tonnage steadily since enteringthe
market.
"It
is the customers driving the demand. We can help, but it is the
customer," he added.
Furthermore,
Onorato said Asia was the most expensive places in the world for fuel
costs, due to the long distances between ports.
"As
this market becomes profitable, there will be new ships, either
coming from Europe or North America, or newbuilds," said
Onorato.
Kevin
Leong, general manager of the Asia Cruise Association, said that the
industry in Asia was at a turning point.
"Cruise
lines want to bring in ships, but there are not enough ports of
call," he explained. “"t is ongoing work and will take
some time to make it happen. There is a sense of urgency to create
more facilities."
Those
facilities, Leong said, also take time to build, thus pushing
deployment changes off until cruise berths are built.
And
placing ships in Asia is based on a matrix of factors, said Jan
Swartz, executive vice president of sales, marketing and consumer
services for Princess
Cruises.
“"hat
is a function of how we estimate consumer demand from over the 70
international markets we sell in," Swartz said. "The facts
we think about in deciding where we place ships and what itineraries
are the most appealing are: first, how we maximize revenue, both
net ticket
price and
on-board revenue, including shore
excursions.
Fuel is on our minds and a dominate cost, but also, port costs. We do
a number of scenarios to evaluate where we should place our 18
ships."
Carnival
Corporation recently opened an office for Princess, Cunard Line and
Seabourn in Japan, and just last week announced another office
opening in Singapore to support Asia-based ships. Princess will
deploy the Sun Princess out of Japan in 2013 for a short season,
aiming to carry some 20,000 Japanese passengers.
"We
know that Asian countries, based on other industries, when they put
their mind to it, they make it happen fast," said Swartz,
commenting on port infrastructure.
Speakers
and conference participants include Christine Duffy, president and
chief executive officer of Cruise LinesInternational
Association; Ann Sherry, chief executive officer of Carnival
Australia; Gianni Onorato, president of Costa Crociere; Roberto
Giorgi, president of V.Ships, and Dr. Zinan Liu managing director
China and Asia for Royal Caribbean Cruises Ltd.
Cruise
Shipping Asia-Pacific continues Tuesday, Sept. 18, with conference
sessions and a trade
show.
Exhibiting
companies include Tourism Malaysia, Port Klang Cruise Center,
Brunei Tourism, Sembawang Shipyard,Singapore
Tourism Board, SUNY Maritime College, Tourism
Western Australia, TEAM Ports & Maritime and Maritime
Communications Partners, among many more. To view the
complete exhibitor list click here:
www.cruiseshippingasia.com/exhibitor-list1
Cruise
Shipping Asia-Pacific is supported by the Asia Cruise Association,
Florida-Caribbean Cruise Association and International Cruise Council
Australasia, and has the exclusive support of Cruise
Lines International Association, the global advocate for the
industry.