Office
of Travel and Tourism Industries (OTTI) and the U.S. Commercial
Service Travel & Tourism Team are pleased to present a webinar on
THE fastest-growing top-ten tourism market to America: China.
China
surpassed the one million arrivals mark for the first time in 2011,
setting a new record for arrivals to the United States for the fifth
consecutive year and leap-frogging two spots to rank 9th in visitors
to the United States. Spending by Chinese visitors to and within the
United States was a record $7.7 billion in 2011. Learn more about the
key traveler characteristics of the Chinese visitors over time and
how to use this information to tailor your approach to this country.
What are the trends in outbound travel from China to the world and
the United States? What does the Chinese visitor profile look like?
What is the forecast for travel to the United States over the next
five years? What are the best practices in attracting Chinese
visitors? How can we use social media to influence Chinese travelers?
What are the latest developments on China visa facilitation?The Webinar will offer answers to these questions, and more, in a practical format with time for individual questions following the presentations.
Scheduled for September 12, 2012 at 7:00pm Eastern Time (US), this webinar will present data and analysis on Chinese inbound tourism to the United States, as well as opportunities and strategies to attract Chinese travelers.
This market intelligence webinar offers a profile of the Chinese traveler, insight on travel distribution in China, as well as ideas for specific opportunities for you to promote your travel and tourism products.
