InterContinental Hotels
Group (IHG) has announced the launch of its Russian and Turkish
language websites.
Building on a history
of online innovations - the launch of the two new sites means IHG now
supports online booking websites in 13 different languages. The
launch of Russian and Turkish language booking sites are part of
IHG's strategy to meet the needs of a growing number of global
consumers who are adopting online and mobile channels to research and
book travel.
InterContinental Hotels
Group (IHG) – one of the world's largest hotel companies - has
announced the launch of its Russian and Turkish language websites.
Building on a history of online innovations - the launch of the two
new sites means IHG now supports online booking websites in 13
different languages. The launch of Russian and Turkish language
booking sites are part of IHG's strategy to meet the needs of a
growing number of global consumers who are adopting online and mobile
channels to research and book travel.
According to Michael
Menis, VP, Web & Interactive Marketing for IHG, "The rise in
ιnternet bookings in these countries is due to many factors,
including the impact of social media, an increase in the number of
young people who are more willing to shop online and the wider
availability of the internet and level of web service in these areas.
The launch of these languages builds on IHG's feeder market strategy
and will further contribute to hotel growth in Russiaand Turkey. "
"We are an insight
driven business and it's important our brands are where our guests
need them to be and can access them easily," said Menis. "For
Russia and Turkey, this means responding to the fact that web and
mobile are becoming increasingly popular as booking channels in these
markets. These two new website launches are part of a long term
strategy to ensure our guests are able to book our brands at their
convenience – benefiting from our Best Price Guarantee as part of
the Book With Us Advantage."
This launch builds on a
rich legacy of innovation when it comes to online booking
capabilities. IHG was the first hotel to make online booking possible
in 1995 and the first to launch the "Lowest Internet Rate
Guarantee" in 2002. At the end of 2011 IHG launched Best Price
Guarantee – the most powerful website guarantee in the industry.
IHG plans to continue to expand its global reach and impact with
additional language websites in the future.
