Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)
(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).
Meet our new partner and member, and join us at events around the world
PATA and TTRA will establish a framework for greater collaboration in tourism research, knowledge exchange, and professional engagement through connecting the two networks and mutual support in events and communications.
EVENT The 20th UN Tourism/PATA Forum on Tourism Trends and Outlook
Join the 20th UN Tourism/PATA Forum to explore how AI, digitalisation, and data shape Asia-Pacific travel. Free for members, academics, and industry practitioners- seats are limited. Learn more & register now >
PTM 2027: Super Early-bird Registration
Exhibitors: Register before Dec 31, 2026 to secure your 25% super early-bird discount and save up to $1,925 on your booth space. PTM 2026 exhibitors will receive an extra 5% loyalty discount on top of the super early-bird rate. Secure the deal >
MEMBERSHIP Welcome New Member
"Through PATA, we hope to share tourism trends and experiences from different countries and destinations, while expanding opportunities for collaboration in international tourism and MICE."
Meet Pohang City, our latest destination member and PAS 2026 co-host!
PARTNER EVENT Nov 3-5: WTM London
From networking to sourcing, learning to showcasing, WTM London empowers the travel industry to grow stronger together. A true celebration of the power of connections, community, diversity and innovation. Meet us there!
Oct 15-17: Global Tourism Economy Forum Macao
GTEF26 Macao will examine how tourism builds the conditions for a shared future: connecting economies, sustaining livelihoods and holding open channels of exchange where others have closed. Be a part of the conversation >
GOLD AWARDS Destination Marketing Campaign (Pacific): Hawaii Tourism Authority-Korea
Their “Hawaiʻi Summer Consumer Campaign: Experience Hawaiʻi in Korea” brought the spirit of Hawaiʻi to Korean audiences through immersive experiences across 14 Hyundai Department Store branches, featuring hands-on hula, ukulele, and cooking classes–welcoming more than 400,000 visitors to its flagship pop-up and contributed to a 22% increase in year-end Korean arrivals to Hawaiʻi.
ANNOUNCEMENT Tourise Unveils 2027 Summit Under the Theme “Alliances That Move the World”
Under the patronage of His Royal Highness Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE, today announced the TOURISE 2027 Summit, taking place in Riyadh from March 23-25, 2027. Building on the inaugural TOURISE Summit in November 2025 and a year of collaboration since, the 2027 edition will run under the theme “Alliances That Move the World.” Read more >
INSIGHT The Destination Marketing Blueprint - Amadeus Hospitality
Modern travellers navigate multiple touchpoints before making booking decisions, yet many destination marketing organisations still struggle to turn brand awareness into measurable results. The Destination Marketing Blueprint helps travel leaders adopt a connected full-funnel strategy—linking audience engagement, conversion, and long-term loyalty using data-driven insights. Build a resilient marketing strategy by accessing the full blueprint >
WEBINAR ATTA Webinar: How Can Adventure Travel Keep the Ocean Thriving?
The Adventure Travel Trade Association and The Reef-World Foundation are hosting a joint webinar, “How can adventure travel keep the ocean thriving?”, on October 13, 2026, 10 AM (GMT+8). Industry experts will share practical strategies for land-based tour operators to vet marine partners, bridge gaps in certified ocean stewardship, and turn environmental responsibility into a competitive advantage. Register now >
CHAPTER World Tourism Day 2026: Redesigning Tourism Through AI, Innovation and Human Connection
PATA Indonesia Chapter and the Trisakti Institute of Tourism celebrated World Tourism Day 2026 with a global online dialogue. Minister Widiyanti Putri Wardhana and PATA CEO Noor Ahmad Hamid highlighted how AI and technology must enhance—rather than replace—human connection, inclusivity, and sustainable local benefits. Read the full article to explore key strategic insights. Read more >
