Les Flamants Roses in Canet-en-Roussillon, in France’s Occitanie region in the deep Southwest, has launched a dedicated “Wellness for Men” program designed around male health, recovery and overall balance.
The initiative reflects a broader evolution in men’s wellness, which is shifting from a focus primarily on sports performance and fitness toward a more holistic approach to physical and mental well-being.
The resort’s Wellness for Men Cure includes 24 treatments with five massages and one facial. The program combines relaxing and invigorating treatments designed to ease muscular tension, support physical recovery and restore energy.
Marine-based therapies are a central element. Treatments use seawater and its naturally occurring trace elements, while targeted massages and adapted activities are designed to complement the thalassotherapy experience.
The seven-day program starts at €1,080 (about $1,270) per person.
Among the individual treatments is the 50-minute Men Relax Massage, priced at €120 ($141). It focuses on relaxing muscle chains through firm gliding pressure and kneading techniques, with the aim of leaving guests feeling both relaxed and re-energized.
The resort also offers Ocean Care, an €82 ($97) men’s facial using blue marine algae. The treatment is designed to purify the skin while addressing signs of fatigue and aging.
For travelers looking for a shorter introduction to thalassotherapy, the Marine Relaxation Cure provides 18 treatments, including three massages. Available over two or four half-days, the package combines hydrotherapy with marine-based and relaxation treatments. It starts at €594 ($700) per person and is sold with accommodation.
The men’s program forms part of the wider wellness offering from family-owned Roussillhotel, which operates 10 three- to five-star properties, primarily across Occitanie.
Its portfolio stretches along France’s Mediterranean coast from Collioure and Argelès-sur-Mer to Canet-en-Roussillon, Saint-Cyprien and Sète.
The group combines thalassotherapy and spas with golf, gastronomy and coastal leisure, positioning the region as a destination for travelers seeking wellness alongside a Mediterranean getaway. The dedicated men’s program shows that resorts are increasingly treating male wellness as a distinct and promising travel segment.
Tags: Wellness tourism French Thalasso Resort les Flamants Roses
