The development marks a significant evolution of Clarity’s technology portfolio, creating a connected ecosystem that enables organisations to plan, book and manage meetings and business travel through a single platform.
By bringing together two established systems, Clarity aims to eliminate the
traditional separation between meeting management and corporate travel booking.
The integration will allow organisations to book meetings with associated
travel arrangements, while providing a unified view of costs, traveller
activity, and operational data.
Connecting
meetings and travel management
ClarityGo currently supports more than two million business trips, while
MeetingsPro manages thousands of meetings each year. The company identified an
opportunity to combine these capabilities and create a more streamlined
experience for customers.
According to Clarity, the new approach will allow data to flow seamlessly
between the two systems, providing end-to-end visibility across meetings and
travel activities.
Carl Law, Chief Technology Officer
at Clarity, said: “Historically, meetings and
business travel have been planned and managed through separate systems, which
often results in creating unnecessary cost, duplicated effort, and a disjointed
experience for travellers and organisers.
“By converging the two systems, our latest innovation will address this
head-on and connects meetings and travel at the point of booking in a unified
and data-driven experience. This will result in a step-change in visibility,
efficiency and control which removes traditional silos between travel and
meetings management.”
Benefits across
multiple departments
The integrated platform is expected to support meeting organisers by
providing a complete overview of travel requirements and associated costs from
the earliest planning stages. This enhanced visibility can assist with
budgeting, compliance and duty-of-care responsibilities.
In addition, departments including Finance, Human Resources and Corporate
Social Responsibility teams will gain access to consolidated reporting and
management information, enabling a broader view of organisational travel and
meeting activity.
The company believes the integration will also help organisations address
growing regulatory requirements and reporting obligations by bringing together
previously separate data sources.
Development and
future roadmap
Clarity confirmed that development work is already underway. During the
initial phase, ClarityGo and MeetingsPro will continue to operate alongside
each other while enabling users to move easily between the two systems.
Law added: “We have been thinking about the potential for this convergence for several years, speaking with customers and colleagues to understand how we adapt to evolving business needs in a way that works for them and build a platform for the future that is better positioned for regulatory pressures and reporting requirements.
“We are now embarking on this journey of convergence, with the two systems
co-existing currently, so users can easily move between them. I’m excited to
see the impact this will have and the difference this will make to the way our
customers and consultants book.”
Clarity will showcase the connected platform to customers and industry
stakeholders during The Business Travel Show and The Meetings Show, taking place on 24 and 25 June.