ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

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(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 8 Ιουνίου 2026

ABC•CCRA reports hotel booking growth and expands Premier Hotel Program

FORT WORTH, TX – ABC•CCRA reported significant year-over-year growth in travel agency hotel production in 2025 compared with 2024, reflecting continued demand for agency-driven hotel bookings across its global travel network.

According to the company, global room-night production increased by 18% year over year, while hotel sales rose by 26%, highlighting continued activity across the hospitality sector.

Among the top-performing U.S. destinations for room-night growth were Las Vegas, which recorded a 30% increase, followed by New York at 29% and San Francisco at 28%.

Outside the United States, several major international business destinations also reported strong room-night growth. Tokyo led the ranking with a 42% increase, followed by Hong Kong at 35% and Paris at 34%.

Building on these results, ABC•CCRA announced continued expansion of its Premier Hotel Program in 2026. The program now includes more than 60,000 participating hotels worldwide, representing a 10% increase compared with 2025.

Dic Marxen, President and CEO of ABC•CCRA, said: “We are very proud of the continued acceleration taking place throughout our hotel division and across all five ABC•CCRA business divisions. The significant gains achieved in 2025, combined with the continued expansion of our Premier Hotel Program in 2026, reinforce that our long-term global growth strategy is working and that travel agencies and suppliers continue to see tremendous value in the programs, support, and opportunities we provide.”

More than 40,000 hotels participating in the program offer savings of up to 30% below the Best Available Rate. The Premier Privileges VIP collection includes a portfolio of four- and five-star hotels providing complimentary Wi-Fi and at least four additional benefits, such as daily breakfast, early check-in, late check-out and room upgrades.

ABC•CCRA stated that all negotiated rates within the Premier Hotel Program include Last Room Availability (LRA) and qualify for guest loyalty points. The program is available to accredited travel advisors worldwide booking through a Global Distribution System (GDS).

For agencies that do not use a GDS, the company noted that many participating hotel partners also provide direct booking access to ABC•CCRA negotiated rates


Tags:Dic MarxenABC•CCRA