SYDNEY - 5 May 2026 - Hilton (NYSE: HLT) has today announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand’s long-standing presence in South Australia. Spanning 27 stories, Hilton Adelaide East End will be a 251-room new-build hotel intentionally designed with vibrant spaces to set the stage for every stay. Developed under a franchise agreement with Auriga Investments and to be operated by Trilogy Hotels, the hotel will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the CBD. Strategically located just over 1km from Rundle Mall and the East End, and surrounded by dining, nightlife and cultural destinations, the hotel will place guests at the centre of this sought-after destination, capturing both business and leisure demand in one of Adelaide’s most connected precincts.
“The return of Hilton to Adelaide is both a symbolic and strategic milestone,” said Tushar Raniga, Director of Development, Hilton Australasia. “This project allows us to reintroduce Hilton Hotels & Resorts as a modern, design-led flagship aligned with Adelaide’s growth and evolving skyline. Auriga’s vision and the site’s exceptional location make this an ideal opportunity to re-establish Hilton’s presence in South Australia in partnership with Trilogy Hotels.”
Hilton Adelaide East End will offer thoughtfully designed guest rooms ranging from 31 to 140 sqm, a recreation deck, multiple food and beverage venues, and 303 sqm of meeting space, providing a contemporary full service guest experience tailored to hosting Adelaide’s growing corporate and lifestyle travel segments. Amenities will include a fitness centre and pool, set within a bustling precinct that cultivates social connection, wellbeing and a relaxed city lifestyle.
The area is well connected, with convenient tram access just 700 metres from the site. As a purpose-built development, the hotel features contemporary architecture and has been designed with sustainability and operational efficiency at its core.
Eric Luk, Director, Auriga Investment Group Pty Ltd, said, “For more than four decades, Hilton has played a defining role in Adelaide’s hospitality landscape, and Auriga is honoured to be part of its rebirth. Arcadia was conceived as a place where community, design and city life come together - a precinct that blends a new residential neighbourhood with a flagship Hilton hotel. Together, they will create a destination that draws locals back into the CBD and supports the year‑round calendar of events that make Adelaide unique. This is a long‑term investment in the city’s future, and we are committed to delivering a precinct that elevates Adelaide for generations to come.”
“Every great city needs a Hilton hotel, and we are honoured to have been appointed by Auriga Investments as operator of the new Hilton Adelaide East End," said Scott Boyes, CEO of Trilogy Hotels. “This landmark project underscores Trilogy’s dedication to maximising performance for hotel owners while creating memorable stays for our guests. By combining Trilogy’s local expertise and disciplined operations, along with Hilton’s powerful loyalty program, the hotel will set a new benchmark for quality and service in Adelaide.”
Set to open in 2031, the full service hotel will join Hilton Honors, the award-winning loyalty program with more than 243 million members worldwide. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors mobile app. Read more about Hilton Hotels & Resorts at stories.hilton.com.
About Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts has set the benchmark for hospitality around the globe, connecting people, cultures and communities. Offering striking design and vibrant communal spaces—from buzzing lobbies to lively bars, best-in-class restaurants, and iconic gatherings— Hilton Hotels & Resorts is the place to see and be seen in the world’s most sought-after destinations. With more than 600 hotels across six continents, Hilton Hotels & Resorts is where the world comes together, and travelers are masterfully hosted with expertise and care. Experience a legendary stay at Hilton Hotels & Resorts by booking at hiltonhotels.com or through the industry leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Hotels & Resorts at stories.hilton.com/hhr, and follow the brand on Facebook, X and Instagram.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 243 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
Tags: South Australia Hilton Scott Boyes, Trilogy Hotels Hilton Adelaide East