New Studio 6 locations were launched in Birmingham, AL; Sacramento and Fresno, CA; Fort Myers and Jacksonville, FL; Chicago; Washington, DC; Minneapolis; Rochester and Buffalo, NY; Cincinnati; El Paso; Memphis; Oklahoma City; Milwaukee; and Seattle. These include a mix of conversions and new-builds.
“Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers,” said Sonal Sinha, CEO, G6 Hospitality. “We appreciate our franchise partners’ support as we focus on delivering reliable, comfortable, and affordable stays for our guests.”
Anuj Ladha, VP, G6 Hospitality, added, “We are seeing strong demand for extended-stay accommodations across several of our priority markets, particularly in locations driven by workforce mobility and long-term travel needs. Our focus remains on working closely with franchise partners to identify the right opportunities and onboard new properties efficiently, while maintaining the consistency and value that Studio 6 is known for.”
The extended-stay segment continues to emerge as one of the most resilient and attractive categories within the U.S. lodging industry. According to Cushman & Wakefield, extended-stay hotels represent a significant share of the current development pipeline, supported by their stable demand profile, lower operating costs, and efficient operating models. This momentum comes as broader U.S. hotel RevPAR growth begins to stabilize, reflecting a more balanced industry environment. In contrast, extended-stay properties continue to benefit from consistently high occupancy driven by longer average lengths of stay, often spanning several nights to multiple weeks, enabling stronger revenue visibility and operational efficiency. As a result, the segment has become an increasingly preferred asset class for developers and investors, reinforcing its role as a key driver of industry expansion.
Tags: Anuj Ladha Sonal Sinha, G6 Hospitality Motel 6 Studio 6
