Dulles, VA – 31 March 2025 – ATPCO today announced two successful, live production implementations of its Product Catalog solution with Longtail Technologies and Airnguru, demonstrating how standardized public product data can materially improve the science used in pricing fares and ancillaries for airlines today.
Longtail and Airnguru, both customers of ATPCO’s data products, are now consuming ATPCO Product Catalog data daily within their dynamic pricing and optimization engines. While each company applies the data in distinct ways, both implementations leverage structured, standardized product attributes to enhance pricing intelligence, automate benchmarking, and generate more accurate, actionable recommendations for airline revenue teams, making each of their airline customers more competitive.
Airnguru is leveraging Product Catalog data within its dynamic ancillary optimization and bundling workflows in its Bundle Benchmark tool. By structuring and standardizing ancillary bundle definitions, Airnguru enhances product-level market comparisons and improves the automation of ancillary pricing and merchandising strategies. Production deployments show improved operational efficiency, stronger upsell potential, and reduced reliance on manual filing or custom data interpretation across systems.
Avianca, an Airnguru airline customer, piloted the tool in production testing and found significant results. "By integrating ATPCO's standardized Product Catalog data into the Bundle Benchmark tool by Airnguru, we've significantly improved the way we monitor and interpret competitor offerings across markets," said Andrés Felipe Díaz, Innovation Expert Analyst, Avianca. "We've reduced bundle data processing time from 45 to around 5 minutes, an 89% improvement, delivering near-instant results, while expanding our competitor visibility from 10 to 40 carriers. This gives our teams a much faster and broader view of the competitive landscape, enabling more timely decisions in increasingly dynamic markets.
Longtail is using its airline customers’ Product Catalog data, now standardized by ATPCO and incorporating structured product attributes into its engines. Early production results by Longtail demonstrate meaningful gains in benchmarking quality, faster delivery of actionable price recommendations, and the removal of manual workarounds previously required to interpret product differences across the market.
“Airlines are under increasing pressure to make faster, more precise pricing decisions in a marketplace defined by complex branded products and ancillary bundles,” said Doug Sharpe, Product Fellow, ATPCO. “What we’re seeing with Longtail and Airnguru proves that standardized product data, separated from price, can materially strengthen pricing intelligence today.”
The two production use cases also illustrate the modular nature of ATPCO’s Product Catalog solution. Airlines and technology partners do not need to wait for full offers and orders transformation to realize value. ATPCO’s Product Catalog solution integrates with existing systems, supports multiple vendor ecosystems, and maintains compatibility with traditional fare and ancillary structures while enabling more dynamic retailing strategies.
Tags: product catalog Doug Sharpe, ATPCO
