The programme applies to guests sailing with Royal
Caribbean, Celebrity Cruises, and Silversea, enabling them to earn points on
any of the three brands and allocate those points to the loyalty programme
where they see the greatest value, regardless of the ship or brand they sail.
The launch of Points Choice comes as many travel loyalty programmes reduce
benefits. Royal Caribbean Group stated that the initiative is intended to
enhance the loyalty experience by creating a more connected and flexible
structure across its brands.
“Points Choice is
designed with our guests at the center,” said Jason Liberty, chairman and
CEO of Royal Caribbean Group. “Our guests are exploring more of our brands
than ever before, and we believe our loyalty experience should grow with them.
Points Choice gives every guest the power to direct their loyalty points within
our family of brands where they will have the biggest impact for them.”
Points Choice will launch in January 2026 and will connect the existing loyalty programmes across the group, including Crown & Anchor Society, Captain’s Club, and Venetian Society. Guests sailing with one brand will be able to apply earned points to any of the three programmes, either to continue building status with a preferred brand or to accelerate progress within another programme.
The initiative builds on the Status Match programme
introduced in May 2024, which allows loyalty members to enjoy equivalent tier
status across all three brands. Under Status Match, guests retain their
benefits when sailing with any brand within the group.
According to Royal Caribbean Group, Points Choice and
Status Match together create an integrated loyalty structure designed to
provide consistency and continuity across its portfolio.
Under Points Choice, guests will continue earning points as they do today.
Members will have up to 14 days after their sailing to decide where to apply
their points, with the process managed online.
The Points Choice programme will be available on
sailings departing on or after 30 January 2026.
