Oman Joins FITUR 2026 in Madrid to Drive their Global Tourism Growth, Expand this Market Reach, Embrace Innovation and Strengthen Sustainable Impact

Oman will be represented in the FITUR 2026 International Tourism Fair, scheduled to open on January 21, 2026, in Madrid, Spain, as part of a plan to accelerate tourism growth worldwide. FITUR is one of the biggest tourism events in the world, featuring tourism officials from all over the globe, along with travel companies, all in attendance to help shape the tourism industry of the future.

As Oman participates in FITUR 2026, the Sultanate is aligning its vision for the tourism industry in line with the dynamics in the world tourism market, presenting itself to the world as a destination that can benefit the continued revival and growth of the world tourism economy.

Coordinated National Representation to Maximize Global Impact

Oman’s participation includes a comprehensive delegation from tourism institutions, hotels, private sector companies, and strategic partners, reflecting a unified national approach to tourism promotion. This coordinated presence is designed to enhance Oman’s visibility across global tourism markets and convert international interest into tangible tourism flows.

Such collaboration strengthens Oman’s ability to compete on the world stage, attract foreign investment, and integrate more deeply into global tourism networks, all of which are essential drivers of global tourism growth.

Tourism Diversification Supporting International Market Expansion

According to Haitham bin Mohammed Al Ghassani, official spokesperson of the Ministry of Heritage and Tourism and Director General of Tourism Promotion, Oman’s participation in FITUR forms part of ongoing efforts to develop and diversify the tourism sector. The sultanate is focused on expanding its reach across Europe, Latin America, and other emerging markets by learning from international experiences and building strategic global partnerships.

Diversifying tourism products and markets helps Oman capture a wider share of international travel demand while contributing to the overall expansion of cross-border tourism flows. This approach supports Oman’s ambition to be an active contributor to global tourism growth, rather than relying solely on traditional source markets.

Innovation and Sustainability Shaping the Future of Global Tourism

FITUR’s strong emphasis on innovative tourism technologies and sustainable travel strategies aligns closely with Oman’s long-term tourism vision. As global tourism continues to grow, destinations that embrace sustainability and innovation are better positioned to manage visitor flows responsibly while maintaining competitiveness.

Tags: Haitham bin Mohammed Al Ghassani,  Ministry of Heritage and Tourism  Oman FITUR 2026