The new tool aims to help travellers answer last-minute questions and complete their reservations at the final stage of the booking journey.
Internal research by Agoda finds that 28% of users navigate back to the property page from the booking page to re-check trip details.
The main reasons to pause or exit the booking journey are questions about promo codes, cancellation policies, and price discrepancies.
Agoda sys the Booking Form Bot addresses this by providing instant answers to questions such as ‘Can I cancel for free?’ and ‘Does this booking qualify for cashback?’
It builds on Agoda’s Property AMA Bot, which answers over 30,000 hotel-related questions daily.
The Booking Form Bot now extends this capability to the checkout experience.
It automatically understands the user’s booking session, including the selected property, room type, rate plan, and associated terms, allowing it to deliver accurate, personalised responses.
Users can access the Booking Form Bot by tapping the chat icon on the booking form page, available through the Agoda app and mobile browser.
“The Booking Form Bot provides instant answers right when travellers need them, helping them book with confidence,” said Idan Zalzberg, Chief Technology Officer at Agoda.
