A Collaborative Effort to Nurture Talent and Innovation
In a bid to fuel
growth in the gaming sector, the City Council of Madrid and the Autonomous City
of Buenos Aires have outlined three strategic initiatives set to
unfold in the coming months. First on the agenda is the creation of an
international incubation and acceleration program
aimed at supporting start-ups in the gaming industry. Through Madrid’s Start IN
Up Program, five Argentine companies will be given the opportunity to join the
entrepreneurial ecosystem in Madrid. This initiative offers a wealth of
resources, including mentoring, networking with key players in the tech space,
and access to investment opportunities.
Connecting eSports Communities Across Borders
Another exciting initiative will bring together amateur
eSports players from both cities through a series of tournaments and
competitions. This move is inspired by Madrid’s established eSports Series and
local gaming leagues, which have helped cultivate a competitive gaming scene in
Spain. These events will not only connect players but also provide a platform
for training, knowledge exchange, and the strengthening of the competitive
ecosystem in both countries.
Promoting Tourism through Creative Video Game Development
A third project will see the launch of an international video game development competition focused on tourism. The competition encourages developers to create interactive and creative video game proposals that highlight the unique attractions of Madrid and Buenos Aires. The contest, set to take place in a 48-hour creative marathon, is designed to showcase the cities’ cultural offerings through immersive gaming experiences.
Strategic Vision for a Thriving Video Game Industry
Both cities share a forward-thinking vision for the
future of gaming. The collaboration aims to enrich the sector by fostering
creativity, competitiveness, and economic growth. Through these joint ventures,
both Madrid and Buenos Aires hope to establish themselves as leading
hubs for gaming innovation, offering a wealth of opportunities for businesses,
developers, and professionals in the gaming and eSports sectors.
Madrid as a Leading Force in the Gaming Industry
Madrid has long been recognized for its commitment to the gaming industry. The city’s efforts are led by two key initiatives: the Madrid Video Game Cluster and Madrid in Game. The Madrid Video Game Cluster, a network of over 70 companies, entities, and higher education institutions, is focused on elevating Spain’s gaming industry and enhancing its global reach. Meanwhile, Madrid in Game, Europe’s largest gaming campus, boasts over 4,500 square meters of dedicated space for gaming, offering state-of-the-art facilities and resources for developers and enthusiasts.
A Strong Partnership Between Madrid and Buenos Aires
The partnership between Madrid and Buenos
Aires is expected to usher in a new era of innovation and collaboration in
the gaming sector. In 2025, Buenos Aires joined the Madrid Video Game Cluster,
marking the culmination of one of the most significant international
partnerships in the industry. The collaboration, furthered by the recent launch
of BA in Game, demonstrates the cities’ shared commitment to building dynamic
ecosystems that support the growth of the gaming industry.
As the
collaboration continues to develop, the exchange of knowledge and resources
between Madrid and Buenos Aires will undoubtedly create new
opportunities for innovation, employment, and growth
in the video game and eSports sectors.
Tags: Madrid Buenos Aires eSports tourism FITUR
