As we step into 2026, we look back on 2025 — a year defined by deep emotion and extraordinary momentum. We reached new horizons with landmark launches: the debut of our very first Emblems Collection hotel, the inaugural Orient Express Hotel, and the grand premiere of the La Dolce Vita Orient Express. We also reached new heights with the 100 million member milestone of ALL Accor and celebrated our 360,000+ Heartists®, who continued to carry the spirit of hospitality all over the world—proving that every step was about creating moments to remember. Throughout 2025, we elevated the guest experience through inspiring collaborations, most notably ALL – Accor’s memorable “Don’t be a Guest, Be a Guest Star” campaign. In parallel, we strengthened our commitment to more responsible hospitality, marking the milestone of over 2,800 eco-certified hotels and advancing heritage protection in partnership with the World Monuments Fund. In 2026, our purpose remains our guide: to pioneer the art of responsible hospitality, connecting cultures with heartfelt care. Join us in revisiting the key moments that defined last year through the 2025 retrospective video. |
