Sunway, founded in 1966 and recognised as Ireland’s largest Irish-owned travel company, has long been a key player in delivering diverse holiday products to the market, including European river cruises. The new partnership is designed to expand choice for Irish travellers while offering agents a comprehensive portfolio of short and mid-length cruise itineraries across Europe.
To experience the product first-hand, Deirdre Sweeny, General Manager at Sunway, joined a familiarisation sailing onboard VIVA ENJOY, the newest ship in the VIVA Cruises fleet, accompanied by Irish travel professionals. Reflecting on the experience, she said: “I was very impressed with the ship, staff, food and amenities onboard. Having three themed restaurants to choose from was wonderful, and the high tea with ice creams, cakes, pastries and savoury treats was a highlight. Cabins were spacious and premium, with stunning river views. VIVA Cruises offers an all-inclusive product – drinks, meals, tips, taxes, mini bar and Wi-Fi are all included. It’s a true 4-star experience with exciting 3-, 4-, and 5-night itineraries – perfect for city breaks, girls’ trips, or just because! I look forward to growing this partnership and selling more VIVA Cruises itineraries in the Irish market.”
For agents, the partnership brings a streamlined offering combining Sunway’s packaged travel expertise with VIVA Cruises’ premium, all-inclusive river cruise concept. Flights, transfers, onboard services and optional hotel stays can now be arranged through a single channel, enabling advisors to tailor itineraries to a broad range of client needs.
As interest in short-duration and experience-led travel continues to rise in Ireland, the collaboration positions both companies to meet growing demand for convenient and high-value European river cruise options.
Tags: Deirdre Sweeny, Sunway, Ireland VIVA Cruises
