Travel meets business: what the event offers
Organised by the group behind the MICE segment (Meetings, Incentives, Conferences & Exhibitions), the fair invites travel‑industry professionals, event‑organisers and suppliers to Paris for what is billed as a venue to explore “event solutions from all over the world”.The event’s format includes one‑to‑one business meetings, networking sessions, and a gala evening in a travel‑friendly destination — offering both the practical and the atmospheric.
Travel‑destination France: national context
This Paris‑edition joins a broader series of national formats across France, such as the Lyon event in November 2025 and further editions in Marseille, Nancy and Deauville through 2026, under the “Days in France” branding. While the listing originates from the organiser’s website, it aligns with France’s status as one of Europe’s major hubs for business‑event tourism.
Travel industry significance: MICE as growth engine
According to the Ministry of Tourism, Government of India (MoT) document “National Strategy for MICE Industry 2022”, the MICE sector is described as a strategic tourism product that helps reduce seasonality, diversify destinations and create higher‑value travel flows. While this strategy refers to India, the global importance of MICE‑travel is mirrored in France’s approach to host such international formats.
Travel‑destination planning: what attendees need to know
If you’re travelling to Paris for this event in December, several practical travel‑links matter:
- Badge registration is open via the official event portal; the location is cited as the Marriott Champs‑Élysées (8th arrondissement) in Paris.
- A one‑day intensive programme (late afternoon into evening) offers both formal meetings and networking, with the destination appeal of Paris adding an incentive for attendees to extend their stay.
- Travel planners should account for accommodation in central Paris, transport from airport or train station, and possibly side‑activities to make the trip both business‑efficient and destination‑rich.
Travel‑destination value for France
Hosting the international fair in Paris underscores the city’s and France’s ambition to be travel hubs for the global MICE community. By bringing international exhibitors, buyers and destination‑representatives together, the travel‑and‑events ecosystem gets a boost—hotels, venues, transport providers and destination‑marketing firms all benefit.
Travel‑industry challenges: still ahead
Even as Paris stands ready, the event‑organising community reminds delegates of certain realities:
- Travel‑logistics remain key: arrival, registration, movement within the city and return schedules must be managed smoothly.
- For event suppliers, the spotlight will be on how well they can package destination services into the MICE‑travel journey: from meeting rooms to welcome experiences.
- For smaller destination cities or suppliers less experienced in high‑volume travel events, the competition will be strong: Paris provides a high standard and expectation level.
Travel‑stakeholder opportunities
- Travel agencies and corporate travel teams can include the fair as part of their global‑MICE planning calendar: one day in Paris, high‑value meetings, networking and follow‑up potential.
- Event‑venue owners, hospitality services and destination‑managers should view this as an “entry” moment: if you can service an international fair here, you can service many others.
- Travel‑incentive planners can leverage the destination appeal of Paris to combine business with supplementary travel experiences for delegates and accompanying persons.
The human travel story: beyond the agenda
Picture a delegate arriving in Paris late afternoon, greeted at the hotel, relaxing with a coffee while reflecting on the day’s meetings. They stroll through the streets of Paris before the gala evening—conference‑agenda done, but travel moment unfolding. The next day they depart buoyed not just by business‑contacts made, but by memories of the city.
When the event ends and the suitcases are packed, the story isn’t just of a successful meeting schedule—it’s of a journey that blended professional ambition with destination discovery. Paris‑travel in this context becomes more than transit—it becomes part of the event itself.
Tags: Paris, India National Strategy for MICE Industry 2022, international business‑event fair
