Meanwhile, Vancouver, with its stunning natural backdrop, focuses on sustainability, making it a top choice for eco-conscious meetings. Ottawa, as Canada’s political capital, continues to attract policy-related events and diplomatic conferences.
Other cities, like Montreal and Calgary, are investing heavily in modern event facilities and services to remain competitive. By innovating and embracing these new business opportunities, Canadian cities are not only enhancing their global stature but also contributing significntly to the economy, offering a perfect blend of business and leisure for international delegates.
Canada’s Growing Appeal for Business Tourism
Canada has firmly established itself as a top destination for business tourism, with several cities ranking high globally for meetings, conferences, and corporate events. The country offers a unique combination of cutting-edge infrastructure, cultural vibrancy, and a focus on sustainability—elements that make it highly appealing to international business travelers. Cities like Montreal, Toronto, Vancouver, and Ottawa have developed into hubs for major events, drawing thousands of delegates each year for conferences, exhibitions, and networking events.
With a steady rise in international business events, Canadian cities are evolving their offerings to meet the needs of modern business tourism, from state-of-the-art conference centers to eco-friendly practices. In this article, we will explore the best cities in Canada for business meetings and events, shedding light on what makes them attractive to organizers and attendees alike.
Montreal: Where Innovation Meets Culture
A Global Leader in International Meetings
Montreal, Quebec’s vibrant cultural capital, is recognized as a leader in international meetings. Ranked the number one city in the Americas for international association meetings for nine consecutive years by the Union of International Associations (UIA), Montreal offers a rich cultural experience paired with world-class facilities. The city is home to the Palais des congrès de Montréal, a 100,000-square-foot convention center that serves as a prime venue for a wide range of business events. The building’s LEED certification reflects Montreal’s commitment to sustainability, an important factor for environmentally-conscious businesses.
A Rich Cultural Heritage for Business Events
Montreal stands out not only for its impressive venues but also for the unique blend of French and English heritage that gives the city its dynamic cultural appeal. The city’s bilingual nature provides a welcoming atmosphere for international delegates, and its rich history and artistic vibrancy make it an attractive destination for visitors who want to experience more than just business during their trips.
Furthermore, Montreal’s growing reputation for high-tech industries and innovative startups has helped position it as a hub for cutting-edge business conferences, particularly in the tech, aerospace, and healthcare sectors. This blend of culture and innovation makes Montreal one of the most sought-after locations for international meetings and events.
Toronto: Canada’s Financial Powerhouse
Economic Hub with Top-Tier Event Facilities
As Canada’s financial capital, Toronto is an economic powerhouse with a thriving business district that makes it an ideal destination for corporate events and meetings. Known for its towering skyscrapers and bustling financial sector, Toronto offers unmatched event infrastructure. The Metro Toronto Convention Centre is one of the city’s largest venues, with a capacity to host thousands of delegates. Additionally, Toronto boasts the Enercare Centre, a versatile venue perfect for both large conventions and intimate business gatherings.
Accessibility and International Connectivity
Toronto is easily accessible from anywhere in the world, thanks to Toronto Pearson International Airport, one of the busiest airports in North America. The airport’s connectivity makes the city an ideal meeting point for global conferences. For international delegates, Toronto’s accessibility means less travel time and more time to engage in business.
Moreover, Toronto’s diverse population adds an extra layer of appeal, making it an ideal location for businesses seeking to engage with different cultural groups. The city’s multicultural makeup ensures that delegates can enjoy a wide range of international cuisines, experiences, and networking opportunities.
Vancouver: Sustainable Meetings in a Stunning Setting
Eco-Friendly Initiatives and Modern Venues
Vancouver has made a name for itself as a city that combines modern business facilities with sustainability. The Vancouver Convention Centre, one of the city’s premier venues, is a shining example of green infrastructure. The venue is LEED Platinum-certified and features a unique living roof that helps promote sustainability in the region. Vancouver’s commitment to sustainability doesn’t stop at its venues; the city’s business events are increasingly powered by eco-friendly practices, such as zero-waste initiatives and carbon offset programs.
A Scenic Backdrop for Business Events
Vancouver’s location between the Pacific Ocean and the Coast Mountains makes it one of the most picturesque cities in the world. The stunning natural surroundings offer a perfect balance of work and leisure, with attendees often taking the opportunity to explore the city’s outdoor offerings. Whether it’s hiking in the mountains, biking along the Seawall, or relaxing in one of the city’s many parks, Vancouver offers an exceptional blend of business and nature.
Vancouver’s focus on sustainability also extends to its growing industries, including technology, film, and natural resources. As a result, the city regularly hosts conferences in these sectors, contributing to its reputation as a leading business tourism destination.
Ottawa: Government and Diplomacy at the Forefront
A Hub for Policy-Related Conferences
As the capital of Canada, Ottawa is uniquely positioned as a destination for government-related conferences and meetings. The city hosts numerous diplomatic forums and political events, with major international organizations often convening here. The Shaw Centre is one of Ottawa’s leading venues, offering flexible spaces for conferences, banquets, and exhibitions. Its location in downtown Ottawa makes it an accessible and attractive venue for international delegations.
A Rich Historical and Cultural Experience
Ottawa’s charm lies in its blend of political significance and cultural offerings. Beyond business meetings, attendees can explore landmarks such as the Parliament Hill, Rideau Canal, and the National Gallery of Canada. The city’s historic sites, coupled with its modern venues, make it an excellent choice for those seeking to mix business with cultural enrichment. Ottawa’s relatively compact size ensures that delegates can easily explore the city between meetings, contributing to an enriching business trip experience.
| Event Name | Date(s) | Location |
|---|---|---|
| Canada International AutoShow 2026 | February 2026 | Metro Toronto Convention Centre |
| Toronto Global Forum 2025 | 15–17, 2025 | Toronto, Ontario |
| CIM CONNECT Convention + Expo 2026 | 3–6, 2026 | Vancouver Convention Centre |
| PACKEX Show – Toronto 2025 | 21–23, 2025 | Toronto Congress Centre |
| Fan Expo Canada 2025 | 21–24, 2025 | Metro Toronto Convention Centre |
| The Buildings Show 2025 | 3–5, 2025 | Metro Toronto Convention Centre |
| FCM Annual Conference & Trade Show 2026 | 4–7, 2026 | Edmonton Convention Centre |
Calgary: The Heart of Alberta’s Energy and Technology Sectors
Oil and Gas Conferences in the Energy Hub
Calgary is known as the energy capital of Canada, with the oil and gas industry forming the backbone of its economy. As such, the city regularly hosts industry-specific meetings, conferences, and trade shows. The BMO Centre and the Calgary TELUS Convention Centre are two of the key venues in Calgary, offering ample space for large exhibitions and corporate events. These venues are well-equipped to handle the specific needs of industries like energy, technology, and agriculture.
A Growing Tech Scene and New Opportunities
In addition to its strength in the energy sector, Calgary has made strides in becoming a center for technology and innovation. The city is experiencing a boom in tech startups and digital industries, which has contributed to its growth as a hub for business events in these sectors. Calgary’s entrepreneurial spirit and its focus on building sustainable industries make it an attractive destination for international companies looking to network and innovate.
U.S. Tariffs: Impacting Cross-Border Business and Event Logistics
A Surge in Import Costs
In 2025, the U.S. administration imposed a series of tariffs on Canadian goods, including a 25% tariff on most imports, excluding energy products, which are subjected to a 10% tariff. This development has far-reaching consequences for businesses in Canada, particularly within the meetings and events industry. Event materials, including technology, furniture, and marketing materials, often need to be imported from the U.S. or other countries, and the new tariffs are driving up the cost of these products.
For event organizers, this means budget overruns and the need to find alternative suppliers, often at a higher cost. These disruptions create a ripple effect, from sourcing event décor to booking catering services that may rely on imported goods. Consequently, the overall cost of hosting a corporate conference or convention has increased, forcing planners to adjust event formats or scale down operations to meet financial constraints.
Strained Cross-Border Collaborations
The tariffs also affect cross-border partnerships, which are often integral to large-scale business events. Canadian companies working closely with U.S. counterparts for event planning and execution have encountered new barriers in their collaborations. This has led some event organizers to look for alternative international locations that offer more stable trade relationships, potentially shifting high-profile events away from Canada.
The strain in business relations between Canada and the U.S. has cast a shadow over the broader atmosphere of cross-border collaboration, making Canada a less attractive destination for U.S.-based businesses looking to host large events in the country.
Airline Disruptions: A Growing Barrier to International Travel
Decline in U.S.-Bound Travel
Canada’s airline industry, including key players such as Air Canada, has been significantly impacted by rising costs and reduced flight availability, particularly for international travel to and from the U.S. In a recent report, Air Canada noted a sharp decline in U.S.-bound bookings, directly correlating with the heightened tensions between the two countries. This decrease is attributed not only to the trade tariffs but also to the continued uncertainty regarding future travel and the rising cost of flying.
Impact on Meetings and Events Attendance
The reduced availability of flights and the rising cost of air travel are having a direct impact on international attendance at Canadian business events. For global companies, especially those from the U.S., the additional cost and inconvenience of traveling to Canada are leading some to reconsider sending delegates to events. This is particularly problematic for international conferences, trade shows, and conventions that rely heavily on cross-border participation.
When attendees are faced with longer flight times, higher fares, or canceled flights due to airline service disruptions, they may opt for alternative event locations closer to home. For Canadian event organizers, this means a potential decline in both international participation and overall event revenues.
Domestic Tax Hikes: Increased Costs for Event Organizers
Increased Goods and Services Taxes
In 2025, Canada introduced new tax measures, including higher Goods and Services Taxes (GST), as well as increases in provincial taxes in several key regions. These tax hikes have significantly impacted the cost structure for businesses operating within Canada, including those in the meetings and events industry. For event organizers, these increases mean higher costs for venue rentals, catering, transportation, and other services, making it harder to keep events within budget.
The higher tax burden is also forcing some businesses to pass on additional costs to attendees, leading to higher ticket prices for conferences and events. With international competition rising, particularly from other countries with more favorable tax environments, Canadian cities may lose their competitive edge as global business event destinations.
Digital Services Tax: The Impact on Technology and Virtual Events
Additionally, Canada’s introduction of a Digital Services Tax (DST) on tech firms has created ripple effects throughout the meetings and events sector. With many business events in Canada increasingly reliant on technology—ranging from virtual platforms to event management software—the new tax directly affects the cost of providing digital services for meetings and conferences.
The DST impacts the cost of renting equipment, subscribing to platforms for virtual events, and incorporating advanced technology into event planning. These increased costs may deter some organizers from hosting large-scale digital or hybrid events in Canada, especially when competing destinations do not face similar financial burdens.
Strategies for Adapting to Economic Pressures
Leveraging Hybrid Events and Digital Solutions
One way Canada’s meetings and business events industry is adapting is by embracing hybrid and virtual event formats. The ongoing demand for digital and remote event participation allows organizers to reduce costs associated with travel, venue rentals, and staffing. Hybrid events, which combine in-person and virtual experiences, are becoming increasingly popular as they offer flexible participation options for attendees and greater reach for organizers.
By leveraging technology and offering virtual access to events, Canadian businesses can reduce the impact of travel restrictions and high airfare costs. This hybrid model also helps mitigate the risks posed by airline disruptions, as attendees can choose to participate remotely without the need for travel.
Local Sourcing and Cost-Saving Strategies
To combat the increased costs due to tariffs and tax hikes, event organizers are increasingly turning to local suppliers for their event materials and services. By reducing dependence on imported goods and services, organizers can minimize the impact of rising costs due to tariffs. Additionally, sourcing locally helps support local economies and fosters a sense of community within the industry.
Event planners are also exploring cost-saving strategies, such as using smaller, more intimate venues that are better suited to current economic realities or opting for more streamlined event formats that focus on quality over quantity.
Resilience Amidst Challenges
The meetings and business events industry in Canada is undeniably facing a complex set of challenges in 2025. U.S. tariffs, airline disruptions, and domestic tax hikes are all creating hurdles for event organizers, but the industry is resilient. By adopting hybrid event formats, diversifying suppliers, and advocating for policy changes that support the sector, Canada can continue to thrive as a leading global destination for business events.
While the economic landscape remains uncertain, Canada’s meetings and business events industry has the tools and strategies necessary to navigate these challenges. The key to maintaining its position as a top destination for international conferences and conventions will be continued innovation, collaboration, and a focus on sustainability in every aspect of event planning.
A New Era for Canada’s Meetings and Business Events Industry
The Canadian meetings and business events industry is experiencing significant growth and transformation in 2025. As businesses and organizations return to in-person gatherings and adopt hybrid formats, Canadian cities are positioning themselves as prime destinations for conferences, trade shows, and corporate meetings. From Montreal’s cultural charm to Toronto’s financial power, cities across Canada offer world-class infrastructure and exceptional services to cater to a broad range of business events.
As the global economy continues to recover, Canada’s events industry is embracing new technologies, sustainable practices, and creative formats that resonate with attendees. In this article, we’ll explore the current state of Canada’s meetings and business events sector, highlighting key trends, challenges, and opportunities that are shaping its future.
A Booming Market: The Size and Growth of Canada’s Event Industry
Market Overview and Growth Projections
The trade show and event planning industry in Canada was valued at $3.3 billion in 2023 and is projected to grow at an annual rate of 3.0% through 2028, according to IBISWorld. This growth is driven by a steady increase in the number of corporate meetings, conventions, and industry-specific events, along with the continued rise of hybrid and virtual gatherings. Over 1,179 companies are involved in the industry, which highlights the expanding number of players in the market as demand for events continues to rise. The increasing adoption of virtual event solutions has significantly boosted event numbers, even amid global economic fluctuations.
As Canada’s economy stabilizes, international events are returning in full force, and Canadian cities like Montreal, Toronto, Vancouver, and Ottawa are seeing an influx of visitors and business travelers. With the growing global interest in sustainability and innovative technologies, Canada’s meetings and business events industry is making strides to incorporate these elements into its offerings.
Key Trends Shaping the Future of Business Events in Canada
1. Hybrid and Virtual Events
The COVID-19 pandemic dramatically accelerated the shift to virtual events, a trend that remains strong in 2025. According to Grand View Research, the virtual events market in Canada was worth $7.6 billion in 2024, with projections showing a growth rate of 20.2% annually through 2030. Hybrid events—blending in-person attendance with virtual participation—are becoming the preferred format for many large-scale conferences and trade shows. These events allow global participants to engage without the need for travel, broadening their reach and enhancing accessibility.
The rise of virtual event platforms has also led to innovations in attendee engagement, such as gamification, live Q&A sessions, and real-time analytics, which help improve attendee interaction and satisfaction. With AI-driven tools, businesses can create personalized event experiences, ensuring that each participant’s needs are met, whether they are attending in person or remotely.
2. Sustainability and Green Practices
Sustainability is no longer a niche concern—it’s a core principle for the meetings and events industry. Canadian cities are increasingly prioritizing eco-friendly initiatives to attract environmentally-conscious businesses and attendees. For example, Vancouver’s Convention Centre is a LEED Platinum-certified venue, featuring a living roof and energy-efficient systems. Additionally, the venue’s commitment to zero-waste events helps minimize environmental impact .
This shift toward sustainable practices extends beyond venue management. Event organizers are incorporating sustainability into all aspects of their events, from sourcing locally grown food and providing digital-only conference materials to offering carbon offset options for travel. As sustainability becomes a key factor in the decision-making process for event planners, Canadian cities are setting high standards for environmentally responsible meetings and conventions.
3. The Role of Technology in Event Planning
Technology continues to play a central role in transforming the meetings and business events industry. In 2025, Canadian event organizers are leveraging cutting-edge technologies to streamline operations, enhance attendee experiences, and deliver value to stakeholders. The use of event management software for registration, ticketing, and scheduling has grown significantly, simplifying logistical tasks and reducing administrative burden.
Moreover, event tech like interactive displays, 3D virtual tours, and augmented reality (AR) are creating immersive experiences for attendees. For example, augmented reality can help delegates engage with event content in innovative ways, such as interacting with a virtual product demonstration or exploring a 360-degree map of an event venue.
As a result, the integration of advanced technologies ensures that attendees not only enjoy more engaging events but also benefit from smoother and more efficient planning processes. This has made Canada’s business events sector more appealing to organizations seeking to host tech-savvy, forward-thinking gatherings.
Challenges Facing Canada’s Meetings and Business Events Industry
1. Economic Pressures and Budget Constraints
One of the most significant challenges facing the meetings and events sector is the rising cost of organizing large-scale gatherings. According to a report by Encore, costs for events in Canada are expected to rise by 12% in 2025. However, event budgets are expected to increase by just 11%, placing pressure on planners to manage costs without compromising the quality of the attendee experience . These economic pressures mean that businesses must find ways to create impactful events while adhering to tighter budgets.
In addition, the global economic uncertainty has led to hesitancy in business spending, making organizations more cautious about event-related expenditures. As such, event planners are exploring ways to reduce costs by choosing more flexible venues, leveraging technology for hybrid events, and carefully curating event content to enhance its value.
2. Talent Acquisition and Retention
The demand for skilled professionals in event planning and management is on the rise, but the supply is struggling to meet this demand. Professionals in the meetings and events sector must be equipped with technical expertise, organizational skills, and a deep understanding of sustainability practices. Many Canadian cities are experiencing difficulties attracting and retaining talent in the event planning industry, which is impacting the sector’s ability to scale operations efficiently .
To address this challenge, Canada’s event management schools and universities are stepping up their efforts to train the next generation of industry professionals. Additionally, organizations are offering more training programs to upskill existing staff, enabling them to meet the growing demand for specialized knowledge in areas like hybrid event technology and sustainability.
Opportunities for Growth in Canada’s Business Events Industry
1. Expanding the International Market
Canada’s business events sector is perfectly positioned to expand its reach into international markets. The country’s strategic location, proximity to the U.S., and its high-quality infrastructure make it an attractive destination for global conferences and trade shows. The rising demand for international business gatherings offers Canadian cities an opportunity to build stronger partnerships with international event planners and organizations.
Furthermore, Canada’s commitment to sustainability and innovation can position it as a leader in green business tourism, attracting eco-conscious organizations from around the world. As global interest in environmentally responsible events grows, Canadian cities like Vancouver and Montreal are already ahead of the curve in offering sustainable event solutions.
2. Strengthening the Hybrid Event Model
The future of the meetings and business events industry lies in the hybrid model. Canadian cities are capitalizing on the success of hybrid events by investing in the technology and infrastructure needed to support these gatherings. By offering hybrid formats, event organizers can engage a broader audience, increase participation, and reduce costs for both organizers and attendees.
The demand for hybrid events is expected to remain strong as businesses and organizations continue to seek flexible, cost-effective solutions. Canadian cities, with their robust technological infrastructure and diverse venues, are well-positioned to lead the way in offering innovative hybrid event solutions.
A Thriving Future for Canada’s Meetings and Events Industry
As the meetings and business events industry in Canada continues to grow, the country is embracing new opportunities and navigating challenges with resilience and innovation. From the use of advanced technologies to the focus on sustainability, Canada’s cities are evolving to meet the needs of a global market that is increasingly conscious of environmental impact and technology integration.
With a projected growth rate of 3.0% per year through 2028, Canada’s meetings and events sector is set to play an important role in the global tourism and business landscape. As Canadian cities enhance their event offerings and continue to prioritize sustainability and innovation, the country will remain a key player in the world of business tourism.
Why Canada Is a Top Choice for Business Meetings and Events
Canada’s cities are not only known for their outstanding business infrastructure but also for their commitment to sustainability, diversity, and cultural richness. Whether it’s Montreal’s international appeal, Toronto’s financial prowess, Vancouver’s eco-friendly initiatives, Ottawa’s government focus, or Calgary’s energy-driven economy, each city offers unique strengths for hosting successful meetings and events.
With world-class venues, exceptional accessibility, and a welcoming atmosphere, Canada is an undisputed leader in business tourism. As companies continue to seek destinations that combine business and leisure, Canada’s cities are poised to remain at the forefront of the global business events landscape.
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