As the fourth installment in SITE’s acclaimed inSITEs series, Destination inSITEs offers a datadriven exploration of how incentive travel program destinations are chosen. This landmark study provides vital intelligence on key factors influencing incentive destinations selected by corporate buyers and agencies.
From uncovering the drivers behind destination choice to assessing the role of budget, marketing strategies, and best practices, the new study delivers actionable insights for DMOs, DMCs and other destination suppliers. This study reveals emerging preferences for new and unique destinations, highlighting a growing focus on safety, security, and cost considerations.
Drawing on exclusive data from SITE’s own Incentive Travel & Motivational Events (IT&ME) survey and the annual Incentive Travel Index (ITI), Destination inSITEs provides unparalleled clarity on what matters most to planners.
“With the release of Destination inSITEs, we are proud to add another essential chapter to our acclaimed inSITEs series. Following in the footsteps of previous studies – Corporate inSITEs,
Leadership inSITEs and Participant inSITEs – this fourth installment provides unparalleled insights into the factors influencing destination selection in 2025 and beyond. Research has been the cornerstone of our efforts, empowering professionals across the incentive travel ecosystem with actionable data and insights”, says Stan Hershenow, 2024 SITE Foundation President.
“Previous editions of the inSITEs series tackled a range of pivotal topics, seeking input initially from corporate planners of incentive travel experiences; then going to the C-suite and investigating the impact of incentive travel on company revenues and culture; and then channelling the views and impressions of qualifiers, the actual participants who win incentive travel experiences.
With each study, we seek to illuminate the road ahead, providing clarity in an ever-changing events industry landscape. Destination inSITEs is no exception. This study delves into the
preferences and priorities of corporate buyers and agencies, revealing critical trends in safety, connectivity, infrastructure, and new focus on budget and value for money. Importantly, it
highlights the need for destinations to evolve in response to new challenges and opportunities. SITE Foundation is proud to invest in this study. By supporting research like Destination inSITEs, we are enhancing the incentive travel profession and underscoring the economic and social value of this transformative business tool.”
Tags: Stan Hershenow, SITE Foundation
