Under the leadership of CEO Johannes Söderström, VReal is renowned for its expertise in high-definition virtual tours and interactive digital storytelling. Through this collaboration, travelers and culture enthusiasts worldwide will be able to experience Madhya Pradesh’s iconic landmarks, ancient temples, wildlife sanctuaries, and heritage sites via 360° virtual tours. Additionally, live expert-led guided sessions will enhance the experience, offering deeper narratives and insights into the state’s vibrant history and cultural legacy.
Designed with inclusivity in mind, this initiative aims to make tourism more accessible for individuals with mobility challenges. By digitally recreating significant heritage sites, VReal’s advanced technology will also contribute to long-term conservation efforts.
This collaboration is set to elevate Madhya Pradesh’s global presence while driving an increase in visitor numbers, ultimately benefiting local businesses. It represents a crucial milestone in merging tourism with digital innovation, aligning with the state’s broader vision of utilizing technology to promote cultural heritage. In 2023, the state welcomed a record-breaking 112.1 million tourists, highlighting remarkable growth in the sector.
The signing of the MoU underscores Madhya Pradesh’s dedication to integrating cutting-edge digital solutions into tourism, reinforcing its reputation as a forward-thinking, secure, and culturally vibrant destination.
As part of their visit, the Finnish delegation explored the Tribal Museum and toured the UNESCO-listed Bhimbetka rock shelters and Sanchi Stupa, experiencing the state’s rich historical legacy firsthand.
Tags: Johannes Söderström, VReal, virtual reality experiences, Madhya Pradesh Tourism Board (MPTB)