This initiative aims to position Uttar Pradesh as a premier tourist destination, highlighting its rich cultural heritage and the significance of the Mahakumbh festival.
Mahakumbh 2025: A Cultural Extravaganza
Scheduled to commence on January 13, 2025, and conclude on February 26, 2025, coinciding with Mahashivratri, Mahakumbh is renowned as one of the world’s largest religious congregations.
Held at the Triveni Sangam in Prayagraj—the confluence of the Ganga, Yamuna, and Saraswati rivers—the festival embodies India’s profound spiritual and historical legacy.
Global Showcasing at FITUR and ITB Berlin
To captivate international audiences, the Uttar Pradesh Tourism Department will establish thematic grand pavilions at both fairs:
FITUR (Feria Internacional de Turismo): Taking place from January 22 to 26, 2025, in Madrid, Spain, FITUR is a leading global meeting point for tourism professionals.
A 40-square-meter pavilion will be dedicated to Mahakumbh 2025, offering visitors an immersive experience into the festival’s spiritual and cultural essence.
ITB Berlin: Scheduled from March 4 to 6, 2025, in Berlin, Germany, ITB Berlin stands as one of the world’s foremost travel trade shows.
A similarly sized pavilion will showcase Uttar Pradesh’s diverse tourism offerings, with a special focus on Mahakumbh 2025.
Strategic Engagement and Outreach
To maximize global engagement, the following strategies will
- VVIP Lounges: Constructed at both fairs to facilitate Business-to-Business (B2B) and Business-to-Consumer (B2C) interactions, fostering collaborations and partnerships.
- Multilingual Promotional Materials: Brochures and digital content will be available in English and various European languages to ensure a broader reach and effective communication.
- Stakeholder Discussions: Engagements with key players in the tourism sector and potential investors are planned to attract foreign investment, emphasizing Uttar Pradesh’s favorable environment for tourism development.
Promoting ‘Brand UP’ and Cultural Heritage
Beyond Mahakumbh, the pavilions will highlight Uttar Pradesh’s rich spiritual and cultural heritage, including:
- One District One Product (ODOP) Initiative: Showcasing traditional crafts and products unique to each district, promoting local artisans and their craftsmanship.
- Tourism Diversity: Emphasizing the state’s attractions, from the Buddhist circuit to historical monuments, aiming to appeal to a wide spectrum of international tourists.
Anticipated Outcomes
By participating in these prestigious international fairs, the Uttar Pradesh Tourism Department aspires to:
- Enhance Global Visibility: Position Uttar Pradesh prominently on the global tourism map, attracting visitors from around the world.
- Boost Tourist Influx: Encourage international travelers to experience Mahakumbh 2025 and explore the state’s diverse attractions.
- Attract Investment: Showcase the state’s tourism potential to attract foreign investments, fostering economic growth and development.
This strategic initiative underscores the Yogi Adityanath government’s commitment to promoting Uttar Pradesh’s cultural heritage and positioning the state as a leading destination for international tourists.
Tags: FITUR in Madrid, international travelers, ITB Berlin, Mahakumbh 2025, Mahakumbh festival, Uttar Pradesh, Uttar Pradesh Tourism Department
