MCLEAN, Va. – From the rise of a work-from-anywhere culture to an increased demand for incentive and group travel, the last few years have transformed how we conduct business, giving rise to a new generation settling into the workforce – a generation that is redefining the future of work and in-person connections. To spotlight that transformation and offer solutions for event goers and planners alike, today Hilton is launching a multi-faceted initiative, coined “World’s Most Welcoming Events.” Leading the charge is the release of a first-of-its-kind special section of the 2025 Trends Report – The Meetings Maximizer: The Next Generation of Meetings & Events – paired with the new World’s Most Welcoming Events Playbook.
"'World’s Most Welcoming Events' is intended to set a new standard of hospitality by supporting our customers with the right insights and tools to encourage meaningful moments of connection.”
"At Hilton, we strive to meet the evolving needs of both event planners and attendees to provide a truly innovative event experience," said Chris Silcock, president, global brands and commercial services, Hilton. "’World’s Most Welcoming Events’ is intended to set a new standard of hospitality by supporting our customers with the right insights and tools to encourage meaningful moments of connection.”
From the Gen Z employee taking on their first full-time job to the Gen X senior leader who has attended meetings and events for their entire career, report findings from a U.S. survey of more than 1,000 adults planning to attend an in-person work meeting or event over the next two years uncovered key trends at the heart of a welcoming meetings and events experience:
