Since both tourism boards share closely aligned focus areas and target markets for the upcoming year, the organizations have tentatively identified several opportunities to collaborate in areas such as trade shows, sales missions, webinars, and presentations, all aimed at enhancing tourism offerings across the region.
The proposed collaborations focus on trade initiatives targeting the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, as well as yachting—a key driver of luxury tourism for both destinations. Additionally, both boards are exploring sales missions aimed at strengthening ties with key markets, including the UK, Canada, Europe, and Latin America.
Webinars are also being considered as part of the collaboration, designed to educate the travel trade about the unique offerings of both Anguilla and French St. Martin. These virtual sessions will provide valuable insights on how to effectively package the islands for multi-destination vacations, encouraging travelers to explore both destinations in one seamless experience.
Aïda Weinum, Director of Tourism, Office de Tourisme de Saint-Martin remarked that, “this strategic collaboration marks an exciting step forward for both islands, reinforcing our commitment to expanding our reach and enhancing the visitor experience through joint efforts. Our respective teams remain optimistic about the potential of this partnership and are eager to move forward with detailed planning in the coming months.”
“We are excited to explore this promising partnership with the Office de Tourisme de Saint-Martin. By aligning our strategies, we are paving the way for a collaborative effort to enhance the visibility of both destinations in key international markets,” said Stacey Liburd, Director of Tourism at the Anguilla Tourist Board. “Our mutual focus on the MICE segment, yachting, and multi-destination travel experiences presents a unique opportunity to highlight the best of Anguilla and Saint Martin to the world. We look forward to working closely together to bring these initiatives to life and establish meaningful connections that will benefit the tourism sectors of both islands.”
ABOUT ANGUILLA
Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines to be the most beautiful in the world. Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from three major gateways: Miami, FL (MIA), Puerto Rico (SJU), and St. Martin (SXM); and by private air, it’s a hop and a skip away. Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss? Lose The Crowd. Find Yourself. In Anguilla.
ABOUT SAINT MARTIN
Saint Martin, the Friendly Island, is a serene paradise that offers the perfect blend of natural beauty and charm. With its pristine beaches, lively markets, and exquisite dining, the island is ideal for a romantic getaway or a relaxing escape. From the picturesque village of Grand Case, known for its gourmet restaurants, to the calm, turquoise waters of Orient Bay, Saint Martin is a haven for those seeking tranquility and adventure. Stroll through its charming streets, enjoy fresh seafood, or simply unwind on the beach with a refreshing drink in hand. Easily accessible from major cities like Paris (CDG) and just a short flight from Miami (MIA) or New York (JFK), Saint Martin offers a peaceful atmosphere where every moment is a celebration of relaxation and natural beauty. Embrace the warmth and allure of the island and make unforgettable memories in this Caribbean gem.
