Ireland is being highlighted as a top-tier destination for business events, with the aim of inspiring international buyers to choose the island for future meetings and incentive travel. Over the course of the three-day event, approximately 1,900 commercial meetings are anticipated.
The business events sector, encompassing corporate meetings, events, and incentive travel, is recognized as a significant contributor to economic growth. This high-value segment often generates travel during midweek and off-peak seasons, aligning perfectly with Tourism Ireland’s strategy to boost tourism revenue outside the peak summer months.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “We are delighted to have 35 tourism partners from the island of Ireland with us at IBTM World in Barcelona this week, as we collectively work to inspire the international buyers in attendance about all that Ireland has to offer their clients.
“Tourism Ireland’s goal is to enable thousands of commercial Business Events meetings this year – connecting our tourism partners from Ireland with overseas buyers, to grow Business Events and support tourism enterprises right across the island. To date in 2024, we have invested around €2.5 million in the area of Business Events and have facilitated over 7,000 commercial meetings. IBTM World is a fantastic platform for our partners from Ireland to showcase and sell their products and services, to ensure they win a greater share of the buyers’ business in 2025 and beyond.”
“Meet in Ireland” is the official brand representing the meeting sector for the island of Ireland. It is a collaborative effort by Tourism Ireland, Fáilte Ireland, and Tourism Northern Ireland to position the island as a premier destination for business events.
Tourism Companies from Ireland Attending IBTM World in Barcelona:
- A Touch of Ireland
- Adare Manor
- Anantara The Marker Dublin Hotel
- BEM Ireland
- Camden Court Hotel
- Castleknock Hotel
- Clayton Hotel Burlington Road
- Conrad Dublin
- Croke Park
- Druids Glen Hotel & Golf Resort
- Dublin Convention Bureau
- Event Partners Ireland
- Game of Thrones Studio Tour
- Glasson Lakehouse
- Grand Hotel Malahide
- Guinness Storehouse
- ICC Belfast
- InterContinental Dublin / The College Green Hotel / Powerscourt Hotel Resort & Spa
- Irish Horizons
- Iveagh Garden Hotel
- Kerry Convention Bureau
- Kilkea Castle
- Lough Eske Castle
- O’Donoghue Ring Collection
- Ovation Group
- Radisson Blu Royal Hotel & Dublin Royal Convention Centre
- Slieve Donard
- The Convention Centre Dublin
- The Europe Hotel & Resort
- The Helix and Dublin City University Conference Venue
- The Westbury Hotel
- Tifco Hotel Group
- Titanic Belfast
- Trinity College Dublin
- Visit Belfast