This new appointment will allow Pandaw’s UK GSA Fred. Holidays to focus on driving business forward and raising public and travel trade awareness of the Pandaw brand and product.
Grimley joined Fred. Holidays as a Business Development Manager earlier this year and, in his new role, will remain part of the Fred. Holidays team while focusing on the Pandaw brand.
“Since joining Fred. Holidays I have been really taken with the Pandaw story, it’s products and the brand. I am absolutely delighted to be taking on this new role,” Grimley said.
“Over the coming weeks, I will be formulating a sales strategy aimed at raising awareness of the brand and equipping travel agents with the knowledge and tools to sell it.”
Paul Strachan, owner of Pandaw, added: “We are delighted to welcome Joseph on board at Pandaw. The UK remains our largest and most important market share and we look forward to bringing the Pandaw experience to a broader market.”
Tags: Joseph Grimley, Fred. Holidays, Paul Strachan, Pandaw brand
