Bit 2025: Get a preview of the events

 

BIT, the most important tourism exhibition in Italy, will be held at Fieramilano (Rho) from 9 to 11 February 2025.

Check out the key topics in the agenda

The revolutionary role of AI for the renewal of the industry: personalisation of the journey, operations improvement and customer interaction optimization.

Flow management to counteract overtourism , responsible consumption and respect for ecosystems . The use of renewable energies , sustainable practices and conservation projects in synergy with local communities.

Strategies to immerse oneself in local culture and traditions through connections with local communities. Experiences that enhance the senses and holistic well-being through contact with nature, art, history, and traditions.

Topical issues such as aviation numbers, new forms of luxury tourism , travel risk management , scouting new destinations , the opportunities of the Olympics , major events, and more.

How to bring young people closer to the tourism profession , tools and opportunities to grow within the industry with a focus on soft skills .

The role of training in the tourism industry: from day-to-day management of work processes to taxation, from social media to revenue management techniques. Tags: Bit 2025