HotelREZ Hotels and Resorts has renewed its collaboration with Haynes MarComs, a distinguished hospitality and technology marketing consultancy, for an extended 12-month partnership. This agreement builds on Haynes MarComs’ successful work in boosting HotelREZ’s brand visibility through targeted PR and marketing campaigns. The consultancy’s efforts will focus on expanding the reach of HotelREZ’s brand portfolio, including Elegant Hotel Collection, World Rainbow Hotels, and Best Loved Hotels, as well as HotelREZ itself.
After a year marked by impressive achievements—a 24% increase in reservations and a 16% year-on-year revenue growth—HotelREZ aims to strengthen its presence in the travel and hospitality market. To help achieve these objectives, Haynes MarComs will provide strategic support through various initiatives, such as comprehensive PR strategies, marketing counsel, content creation, and social media management. This approach aims to further elevate HotelREZ’s industry positioning and drive continued growth across its brands.
In addition to PR and content strategies, Haynes MarComs has been instrumental in enhancing HotelREZ’s reputation through award nominations in 2024. These accolades include recognition in The Caterer’s Best Places to Work in Hospitality and The Sunday Times’ Best Places to Work in May 2024, along with a shortlist placement for Boutique Hotelier’s Best Hotel Technology Product (under 100 employees), underscoring the brand’s commitment to excellence in hospitality.
The new agreement with HotelREZ also signifies a successful year for Haynes MarComs, which has garnered accolades such as the European Content Award 2024 and the Netty Award 2024. Ryan Haynes, the consultancy’s founder, continues to be a prominent figure in the industry, having been invited to host sessions at key events like the International Hospitality Technology Forum (IHTF) in April, the Social Business Space at IHS London in October, and HOSPACE in November.
Adding to its achievements, Haynes MarComs’ industry podcast, Travel Market Life, has experienced record downloads, reflecting the consultancy’s growing influence. Through this renewed partnership, HotelREZ and Haynes MarComs are poised for another year of expansion and impactful presence in the global hospitality sector.
Tags: HotelREZ Hotels and Resorts Haynes MarComs