The primary initiative aims to forge partnerships with key players in the Chinese amusement park industry, extending the Company’s influence in the market. The second initiative strives to enhance the Company’s brand recognition by drawing inspiration from successful global theme parks, incorporating elements like exclusive intellectual properties (IPs) and promoting themed events. The third initiative envisions elevating guest experiences by enriching the Company’s service offerings with additional amenities, such as dining options and hotel lodging services within the parks.
Ms. Qiong Jin, the CEO and Chairman of the Company, remarked, “Our growth strategy revolves around strategic partnerships. While major amusement parks in China are concentrated in larger cities, we identify substantial potential in focusing on lower-tier cities. This distinctive focus enables us to leverage our strengths for potential collaborations with major amusement parks in larger cities, fostering a synergistic impact for a more extensive market reach. We are actively pursuing opportunities for such collaborations and aim to provide updates to our shareholders soon. Additionally, we are committed to enhancing our management practices and diversifying our offerings to ensure delightful experiences for our guests. We are confident that these strategic initiatives will not only enhance our profitability but also elevate our brand visibility, creating enduring value for our shareholders.”
