“We are noticing an increased demand for local customs and a peaceful way of life, alongside authentic experiences, while the trend of slow travel is becoming increasingly popular. Guests want to get to know and experience the culture of the destination they are visiting, connect with unspoiled places, and quiet their own thoughts. Through this campaign we invite tourists to come, enjoy, and truly indulge in a vacation. We believe that many in our country will find their own version of “Slowly” and return home refreshed, rested, and full of impressions, which is ultimately the meaning of quality travel and a break from everyday routines,” said Kristjan Staničić, inviting everyone to join the campaign via social media and share their #findyourpomalo moments.
The campaign, active in all of Croatia’s key international tourism markets until the end of August 2025, is being promoted exclusively via TikTok, Instagram, Facebook, and YouTube. Travelers are encouraged to join in by sharing their own slow moments using the hashtag #FindYourPomalo.
Biokovo Skywalk | Julien Duval, CNTB.
Where to Experience “Pomalo” in Croatia: Five Unforgettable Viewpoints
Across Croatia, travelers can immerse themselves in this slower rhythm while surrounded by some of the most breathtaking scenery in Europe. The pomalo lifestyle is reflected in the country’s landscapes – from sun-kissed islands to panoramic hilltops. For those seeking places to slow down and take it all in, here are five of the country’s most stunning viewpoints:
Mali Losinj | Aleksandar Gospic, CNTB
Providenca Thematic Viewpoint, Mali Lošinj – Overlooking the Cres-Lošinj archipelago, this open-air center blends maritime heritage, gastronomy, and sunset views into one unforgettable setting.
Primosten | Ivo Biocina, CNTB
Our Lady of Loreto Viewpoint, Primošten – A spiritual and scenic perch featuring a 17.5-meter mosaic-covered statue and wide-open views of vineyards, marinas, and Dalmatian islands.
Biokovo Skywalk | Julien Duval, CNTB
Biokovo Skywalk – A dramatic, glass-floored platform high above the Makarska Riviera, offering sweeping views of islands like Brač, Hvar, and even Italy on clear days.
Vivora Gora | Sergio Gobbo, CNTB
Vidova Gora, Brač – The highest peak of all Adriatic islands, this vista reveals the famed Zlatni Rat beach and a network of hiking trails for those seeking nature and tranquility.
Dubrovnik | Luka Essenko, CNTB
Srđ Hill, Dubrovnik – Easily accessible by cable car or foot, this iconic lookout captures the full majesty of Dubrovnik’s Old Town and the shimmering Adriatic- especially stunning at sunset.
Whether you’re traveling for adventure, reflection, or relaxation, these spots offer the perfect setting to find your own version of pomalo—and bring home not just photos, but a renewed sense of peace.
Tags: Kristjan Staničić,global promotional campaign, Croatian National Tourist Board (CNTB)
