Malaysia Business Events Week (MBEW) entered its third year with the theme “Our Future by Design: Accelerating Transformation” at One World Hotel, PJ. The event was launched by Datuk Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture Malaysia.
In conjunction with MBEW, Malaysia Association Next (MyNEXT) and Future Leaders Day forum was held. The four-day event was successfully joined by 460 attendees.
ICCA Malaysia held a meeting to discuss on the current news and upcoming developments for business events in Malaysia. Among the ICCA Malaysia main objectives is to garner more government advocacy and education that focuses on the importance of inter-ministerial collaboration by leveraging opportunities from business events taking place in Malaysia, as well as to play a role in achieving the 2020 goals of every ministries. Student activities with Business Events Academic Council, otherwise known as BEAC, will include 2017 Corporate Incentive Challenge, Future Leaders day and supporting activities such as the AFECA Youth Challenge. As data collection on business events remains a key effort in analysing the strength of the industry, members have agreed to work and collaborate in collecting data.
Ms. Ho Yoke Ping, General Manager Business Events, MyCEB and Chair of ICCA Malaysia Committee, said: “As the ICCA membership in Malaysia grow, it is vital for us to ensure that all members become an active player in the association meetings space. We are glad that ICCA Malaysia members are able to play our part to support the various activities for the industry and developing the future generation”
ICCA Malaysia is one of the 19 partners to participate in the MBEW BE HUB and product showcase. A social media campaign was initiated with posts of the event tagging #ICCAMy and #ICCAxMBEW2017. Penang Convention & Exhibition Bureau held a slogan competition on Twitter based on the MBEW’s theme, “Accelerating Transformation” and sponsored two free passes to the BE@Penang 2017 in December. As part of the green initiative, Free Tree Society donated 30 plants to the booth visitors to encourage sustainability in the business events industry.